By Dan Virgillito, Published October 29, 2014 Content marketing or link building? Perhaps both? As SEO specialists and digital marketers, we’re caught in a dilemma regarding these two strategies. As always, we only want the best for our clients. But let’s face it: the SEO land is actually divided into two schools of thought, whether … Continue reading 5 Reasons Why Content Marketing Will Always Triumph Link Building
By Kurt Shaver, Published October 29, 2014 A few weeks ago, I wrote a blog called “My 1-week Social Selling Experiment” about nurturing the relationships with my LinkedIn connections. I used LinkedIn’s “Keep in Touch” feature that tells you when your connections have trigger events like: A promotion A new job A move A mentioned … Continue reading Results Of My “Old School” Social Selling Experiment
By Mickie E Kennedy, Published October 28, 2014 When you send a press release out using distribution services, in addition to making sure you press release gets in the hands of targeted reporters, one of the other things your service provider will do is send your press release out across different newswires and news sites … Continue reading Do Republished Press Releases Have Any Value?
By Melissa Megginson, Published October 27, 2014 What makes a pin more likely to receive click-throughs? Keep reading to learn how to optimize your pins for clicks. You created an amazing image, with an equally amazing and keyword-rich description. The pin’s been shared hundreds – if not thousands – of times, but there’s still no … Continue reading How To Get Click-Throughs from Pinterest
By Justin Wilson, Published October 25, 2014 One of the reasons why I love digital is because the landscape changes so quickly – there are always new tools, new techniques and new best practices emerging which you can use on your digital proposition. Keeping up to date with all of these changes is not easy, … Continue reading 5 SEO Myths
By Austin Tighe, Published October 26, 2014 Almost all business owners have been there before: an unhappy customer took his or her complaints online and now you’re left to deal with the fallout. More and more, online reviews and star-ratings are becoming the sources customers check when deciding where they will bring their business. In … Continue reading Can I Sue Over a Negative Review Online?
By Vanessa DiMauro, Published October 26, 2014 Your content is well-written and well-produced, engaging, even useful. But is your audience really paying attention? We all know what it’s like when someone won’t stop talking — it’s very hard to stay engaged. Have you tried listening to your audience instead? Online communities are primordial (pre-web, even) … Continue reading Why Listening Communities Belong in Your Marketing Strategy
By Mandy Edwards, Published October 25, 2014 Networking is essential to business. It will help you more than hurt you. Networking is more than just exchanging business cards. I believe there’s an art to it. Whether you network in real life or online, you go about it very much the same way. This week’s question … Continue reading 7 Traits of Successful Networkers
By Elliot Simmonds, Published October 25, 2014 We’ve been talking a lot of the Rippleout Blog recently about consumer psychology, and how important other people, and trying to understand them, is to a small business. However, whilst this is always really interesting, it’s also somewhat blue sky. So, for this week, we’re going to bring … Continue reading Internal Linking In Websites
By Susan Tucker, Published October 25, 2014 When considering your personal financial assets, I’ll bet they are properly allocated through a variety of categories such as IRA’s, real estate, CD’s, savings, stocks, bonds, cash and others. You’ve likely been thoughtful (or advised that way) and prepared for any potential instability by creating a diversified portfolio. … Continue reading Marketing Diversification 101
