Gillian Sontz November 16, 2014 What is B2B social selling? There are many definitions, such as using social media outlets like Facebook, Twitter, Pinterest, etc., to spread the word about products and services to potential customers and clients. Although these definitions encompass the literal meaning of the words “social” and “selling,” social selling is not just … Continue reading How To Use Social Selling For Pre-Call Research In B2B Inside Sales
Laura Donovan November 15, 2014 The competition to be the first to open on “Black Friday” has escalated to the point that many people (especially the sales people) may miss Thanksgiving altogether. Cyber Monday will also take a bite out of the overall Holiday marketing budget. However, while the big stores have larger budgets and … Continue reading Smart Strategies to Get Customers into Your Store This Holiday Season
Dale Keipert November 15, 2014 I started reading a book last evening that began by talking about the fate of companies that refuse to engage in the “digital world” and it sparked a thought in the far reaches of my mind. We all continue to hear about the imminent demise, doom and gloom, and apocalyptic … Continue reading Not Marketing Online Is Just A Symptom
Dave Brock November 15, 2014 I’m often asked, “Who’s the best sales person you’ve ever known.” Recently, a colleague asked me this once again, he has some idea of compiling a list of these people. I’ve thought long and hard about that. I’ve reflected on the thousands of sales people I’ve worked with over my … Continue reading The Best Sales Person I’ve Ever Known
By Caroline Moore, Published November 13, 2014 Sometimes when evaluating your marketing campaign, you just need a quick way to tell if your ads are leading to and directly impacting the success of your business. The answer to this puzzle? A really cool KPI called ROI. Yeah, the marketing industry really likes acronyms. But this … Continue reading What Is ROI: A Simple Solution To Measuring Profitability
By Andrew Sheridan, Published November 15, 2014 The weather here in Chicago has definitely taken a turn for the worse. But just because it’s getting cold outside doesn’t mean you should let your leads go cold. You know how it is: lead databases often get bogged down by countless leads that have seemingly been there … Continue reading It May Be Getting Cold Outside, But You Can’t Let Your Leads Go Cold
By Liz O’Brien, Published November 13, 2014 When companies engage and respond to customer service requests over social media, those customers end up spending 20 to 40 percent more with that brand (Source: Bain& Company). Failure to respond via social channels can lead to up to a 15 per cent increase in churn rate for … Continue reading Five Top Tips For Social Customer Service Over Facebook
By Mickie E Kennedy, Published November 14, 2014 You know what blogging is, but do you know the difference between macro and micro blogging? While it seems like it’s just about the size of the message, there’s much more to it than that. The types of messages and what they convey about your business can … Continue reading Micro vs. Macro Blogging – Which is Better?
By Phillip Agnew, Published November 14, 2014 If you’ve made it this far you probably have some understanding of social listening. However, it remains a sometimes complex or confusing concept and in many senses is still in its infancy. What is social listening? The Wikipedia page about what Brandwatch does defines it as “software which … Continue reading A Guide To Social Listening For Your Business
By Jeanette Russell, Published November 14, 2014 Citizen influencers need to feel personally involved in a movement if they are to throw their support behind a cause. If you don’t know what a citizen influencer is you aren’t alone, but the good news is you don’t have to go out and find these people – … Continue reading How Nonprofits Can Mobilize Citizen Influencers
