Carolyn Cohn November 19, 2014 You are able to distinguish good writing from bad. You can read content as it pertains to your business and your brand and you can understand very quickly if the right messages are in the content. The question is whether you can tell if the content is optimized for the … Continue reading Creating An Optimized Blog Post
Category Archives: Social Media Utilization
How To Optimize Your Holiday Email Marketing
Joy Ugi November 19, 201 The holiday season is almost here! Big shopping days are just around the corner so it is time to start increasing your email marketing efforts. What is the most effective way to prepare for your holiday email marketing? Start by enhancing your database and effectively targeting your consumers. Get … Continue reading How To Optimize Your Holiday Email Marketing
Social Media Marketers Have Lost The Plot
Graham Jones November 19, 2014 Study shows social media marketers think their impact on bottom line should not be measured Social media marketers are in job protection mode. Or at least that’s what it looks like from a recent study of their beliefs and attitudes. It appears that most of the social media marketers questioned … Continue reading Social Media Marketers Have Lost The Plot
Targeting Paid-Search Ads, Videos Pay Off On Thanksgiving Day
by Laurie Sullivan, November 19, 2014 Oatmeal chocolate chip cookies with walnuts became one of my favorite recipes after searching online for a different type of dessert that would allow me to taste chocolate and get nutritional benefits from oatmeal. The good ones actually use less sugar and butter and more oatmeal. Rather than … Continue reading Targeting Paid-Search Ads, Videos Pay Off On Thanksgiving Day
A Marketer’s Guide To Social Media Images
Joy Ugi November 18, 2014 There’s a common misunderstanding running amok in the marketing world right now: Brands think it’s okay to post lousy social media images. These images are either irrelevant, pixelated, wrongly sized, or otherwise unattractive. More and more marketers are embracing and executing on the winning concept of producing educational, helpful content. … Continue reading A Marketer’s Guide To Social Media Images
Instagram And Facebook: A Powerful Combo!
Dorien Morin-van Dam November 18, 2014 Got Facebook? There is no question about it: if you have a Facebook page for your business you OUGHT to incorporate Instagram into the mix. Facebook bought Instagram back in early 2012 (the deal was announced on April 09, 2012) and the latest Stats reveal that there are 200 … Continue reading Instagram And Facebook: A Powerful Combo!
How To Build Your Social Media Audience From The Ground Up
Derek Overbey November 17, 2014 Like a talented musician playing music to an empty room, you need to attract an audience if you want to be heard. The same goes for social media – You have to grow and engage an audience in order for people to ‘hear’ all of the great things about your … Continue reading How To Build Your Social Media Audience From The Ground Up
What Social Media Marketing Can And Cannot Do For Your Business
Shelley Pringle November 17, 2014 I remember when I first adopted social media marketing as a way to promote my business. It was January 2009—just over 5 years ago so the memory is fairly clear. At the time, I knew intuitively that social media would be useful, but I didn’t have a good handle on … Continue reading What Social Media Marketing Can And Cannot Do For Your Business
Optimize Your Email Performance with A/B Testing
Andrew Sheridan November 17, 2014 Most marketers are accustomed to the ritual of the A/B test. So much of today’s marketing is driven by data that there’s almost nothing that goes untested. And why wouldn’t you A/B test everything? A lot of marketing technologies these days have A/B test functionality built right into the … Continue reading Optimize Your Email Performance with A/B Testing
Anti-Social Media: Building Brand Awareness Without Being Social
Ronn Torossian November 17, 2014 On October 28th, Taco Bell made news by going dark on its Twitter, Facebook, Tumblr, Instagram, and Snapchat accounts to promote the release of its new mobile app, which allows you to pre-order and customize your food. The message broadcast across the social media platforms was the same: … Continue reading Anti-Social Media: Building Brand Awareness Without Being Social
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