Category Archives: Social Media Marketing

Meet B2B Content Engine: social media marketing for small biz

Social Media Marketing

Andy Detweiler and a friend were tired of what he called “antiquated” techniques for social content marketing. “We recognize the value of content but we don’t have $10,000 a month, $5,000 a month, or even $1,000 a month to spend on a marketing system or writers,” Detweiler said. “But that doesn’t mean we want to be stuck … Continue reading Meet B2B Content Engine: social media marketing for small biz →

Cross The Effectiveness Threshold In Your Social Media Marketing

Social Media Marketing

Whenever Scotty would say to Captain Kirk, “She’s brrreaking up, Captain,” or even, “She can’t take it anymore,” he was suggesting that the Starship Enterprise’s condition was going beyond a threshold from which there was no turning back. Thresholds exist in many parts of our lives: economies, diseases, pharmaceuticals and marketing. We don’t simply carry … Continue reading Cross The Effectiveness Threshold In Your Social Media Marketing →

8 Questions To Ask When Setting Up Your Brand’s Social Media Strategy

Social Media Marketing

So you run a brand and you’ve decided to dive into the world of social media. Before you hop in that rocket ship straight for Facebook and Twitterland, and start sharing things all willy nilly, consider the effects a calculated social media marketing strategy will have on your efforts. Like any business decision, it’s important … Continue reading 8 Questions To Ask When Setting Up Your Brand’s Social Media Strategy →

What Type of Agency Will Own Social Media Marketing?

Social Media Marketing

Bissell’s director of marketing Theresa Junkunc knows how difficult managing social media work can be, particularly when multiple roster shops compete for the same assignment. That’s one reason why Bissell this month decided to consolidate its creative and media business at a single shop: Olson. Still, the broader industry question of what type of agency … Continue reading What Type of Agency Will Own Social Media Marketing? →

Smarp & Dingle form Strategic Partnership to Conquer Social Media Marketing

Social Media Marketing

I remember when Mark Zuckerberg (played by Jesse Eisenberg) said on The Social Network how facebook needed to stay “cool”. In other words he was saying that the blossoming mother of all global scale social media websites needed to stay clean of ads. That didn’t turn out well if we look at Facebook today. Facebook … Continue reading Smarp & Dingle form Strategic Partnership to Conquer Social Media Marketing →

Get more out of your paid social media marketing: Tips from #CZLNY

Social Media Marketing

There’s a social media shakeup, and while organic social content seems to be in the cross-hairs (ahem, Facebook), ClickZ speakers pointed out that paid campaigns are also being impacted by these trends. Jay Hawkinson, the Senior Vice President of Emerging Products at SIM Partners, started by addressing the elephant in the room: Organic social content … Continue reading Get more out of your paid social media marketing: Tips from #CZLNY →

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