Category Archives: Social Media Marketing

Social Media Redefines The Hollywood Marketing Machine

In the entertainment industry, social media has become an increasingly important method to engage fans, track and measure sentiment, and drive business actions based on big social data. At Silicon Beach Fest, a panel of experts discussed how they incorporate social media into multi-billion dollar franchises for content distribution, audience engagement, and social analytics. The … Continue reading Social Media Redefines The Hollywood Marketing Machine

Falling for These 4 Social Media Marketing Myths Will Cost You Money

What’s worse than being uninformed? Being misinformed. In the complex world of social media marketing, a staggering number of pitfalls occur when strategists think they know something, but don’t. A strategist who’s in the position of “not-knowing” knows that he doesn’t know; this can be fixed. But a strategist who believes he knows the truth … Continue reading Falling for These 4 Social Media Marketing Myths Will Cost You Money