Zach TaijiApril 1, 2015 Big data and analytics have exploded across industries and professions. Yet more than one-third of startups aren’t leveraging big data to their advantage. In less than five years, the world is expected to have 50 times the amount of data that we have today, so it’s important that all companies—high-growth startups … Continue reading How Startups Can Leverage Big Data For Success (Infographic)
Laurie Sullivan @lauriesullivan, (March 15, 2015) Big data reverse engineering provides an interesting concept for companies looking to confirm the demographics coming to a Web site. Sometimes we find that the 20-somethings a brand thought frequented their Web site are really grandparents, said Christine Bensen, SVP Media Strategy, iCrossing, at the MediaPost OMMA @SXSW conference Saturday. It … Continue reading Reverse Engineering Through Data To Find New Markets
Wendy Burt-ThomasMarch 12, 2015 Coming up with original or catchy wording for your social posts is important if you want to stand out in the busy social media sphere. To help you avoid common clichés, we’ve put together a list of words to avoid using, (some of which can actually repel customers), and potential replacements. … Continue reading 11 Words To Avoid Using On Social Media And What To Say Instead
James MulveyMarch 11, 2015 As technologies advance and as consumers transition their buying power to the internet, there has been an increase in the need and desire to reach individuals online. The data mine process allows marketers and advertisers to do just that. In fact, as of last year Facebook now utilizes mining to track … Continue reading Using Data to Successfully Market Your App, the Right Way
Facebook is working with DataSift to give U.S. and U.K. businesses insight into what people are talking about on the social network. Martin Beck on March 10, 2015 Marketers will finally be able to drink from Facebook’s data firehose. At least some marketers. And perhaps sip is a better way to put it, but Facebook … Continue reading Facebook Opens “Topic Data” Firehose To Select Marketers
Ryan ScottMarch 6, 2015 Q: What is disruptive innovation? A: Depends on who you ask. The blogosphere is so stuffed with discussion about disruptive innovation that there’s now a mobile app that replaces the overused word “disrupt” on every web page. In a Wall Street Journal piece, Mark W. Johnson refocuses the disrupt-ive … Continue reading Disrupting the Business for Social Responsibility
Tracey WallaceMarch 6, 2015 The first #EmployeeAppreciationDay was observed in 1995, kick-started by a 1994 bestseller titled “1001 Ways to Reward Employees” by Bob Nelson. Twenty years later, the non-official U.S. holiday trends on Twitter, Facebook and LinkedIn, with some employees grateful for a free breakfast, and others pointing out that showing appreciation shouldn’t be … Continue reading #EmployeeAppreciationDay Challenge: Pay It Forward, Let Your Gratitude Flow
Business.comMarch 2, 2015 It’s no secret that social media and content marketing is the most popular use of the Internet for both professional and personal uses. In fact, according to a study by Forbes, 93% of marketers use social media to reach out to their customers and leads. Clearly, social networking websites have proven to … Continue reading Why Every Business Should be Using Multiple Social Media Accounts
Courtney HuntMarch 1, 2015 In Women in Technology: Promoting a Broader Perspective, I argued that women can make strong contributions in technology-focused areas without being employed by technology firms or educated and trained in technology-related fields. This piece extends those ideas by highlighting the diversity of career options for women available in the Digital Era. Although well intentioned … Continue reading Technology-Focused Career Options for Women: Virtually Limitless
Jodie CookMarch 1, 2015 “Twitter is the only social media platform” – Gary Vaynerchuk, with Jodie Cook Social media is defining a generation. The “Information Age” is being dubbed as such because of the use of computers, digital and new media and how bits of information, however large or small, are shared so rapidly between … Continue reading Social Media Interaction
