Category Archives: Small Business

4 Small Business Lessons From the Clinton Email Fiasco

Arline RamirezMarch 16, 2015 By now, you’ve probably heard that Hilary Clinton – who is widely expected to run for president in 2016 – used a family email server during her stint as a US Secretary of State. The former first lady just wanted to use one device for personal and work emails, something that … Continue reading 4 Small Business Lessons From the Clinton Email Fiasco →

Roundup: HelloWorld, Blackstone, MI Celebrates Small Business & More

Small Business

Sarah Schmid3/16/15 Here’s a look at news from around Michigan’s innovation hubs: —HelloWorld, the digital marketing company formerly known as ePrize, is in the midst of a flurry of changes. A new CEO, Peter DeNunzio, joined the company a few months ago; HelloWorld has also added a new COO, CTO, and CCO in the past … Continue reading Roundup: HelloWorld, Blackstone, MI Celebrates Small Business & More →

13 Online Marketing Blogs to Bookmark Now (Infographic)

Small Business

Jonathan LongMarch 15, 2015 Reading the top online marketing blogs is a great way to keep up with industry news, changes, helpful guides and “how-to” posts. Online marketing is an industry that is constantly changing. The search engines roll out updates and data refreshes, PPC advertising platforms announce new features and social media networks are … Continue reading 13 Online Marketing Blogs to Bookmark Now (Infographic) →

Net Promoter Score – Small Business

Small Business

Elliot SimmondsMarch 14, 2015 I work a lot in the market research and insight industry; a lot of Rippleout thinking is inspired by insight, and how research can lead to more effective marketing in terms of return on investment. One of the key trends, especially within big business, over the last few years has been … Continue reading Net Promoter Score – Small Business →

Small Business Owners Increasingly Optimistic

Small Business

David KigerMarch 13, 2015 Optimism among small business owners is at its highest point in seven years, according to a recent poll by the Wells Fargo/Gallup Small Business Index. Among the reasons for the spike: increases in revenue, hiring, cash flow and access to credit. Lisa Stevens, head of small business for Wells Fargo, said … Continue reading Small Business Owners Increasingly Optimistic →

4 Ways to Get Reviews & Testimonials for Your Small Business

Small Business

Gail OliverMarch 11, 2015 When customers are looking to purchase from your small business, chances are they will want to read your reviews or get testimonials from your customers. When your business is just starting out that may be hard to do, but here are some tactics to consider that will give instant credibility to … Continue reading 4 Ways to Get Reviews & Testimonials for Your Small Business →

The Big Influence of Small Business [Infographics]

Infographics, Small Business

Jessica KornfeindMarch 4, 2015 It’s often said that small businesses are the backbone of our economy. But is there any truth to that? If you haven’t figured it out by now, yes-small businesses are a big deal. Bringing growth to local economies and warmth to the hearts of communities, small businesses are something to be … Continue reading The Big Influence of Small Business [Infographics] →

What is Digital Marketing for a Small Business?

Digital Marketing, Small Business

Warren KnightMarch 4, 2015 Digital marketing for a small business is the marketing of a product/service using a number of different channels to reach new, and current customers. Posting on Facebook, sending a tweet and sharing a photo on Instagram are just three, simple ways to utilise organic traffic. As a small business, there are other … Continue reading What is Digital Marketing for a Small Business? →

Small Brands Using Software to Optimize Category Management

Branding, Small Business

Erin P. FriarMarch 3, 2015 One of the strategies small businesses can use to acquire and retain retail partners is optimized category management; that is, the effective managing of the vendor side of a relationship. Marketing and Customer Management expert Toby Desforges says the once lost art of retailer-vendor collaboration is back in full swing. … Continue reading Small Brands Using Software to Optimize Category Management →

The 3 Ratios Every Small Business Owner Should Use

Small Business

Bill FaethFebruary 28, 2015 Measure Your Business’s Health With These Financial Ratios Large companies use defined financial ratios to analyze the health of the organization. There are dozens of established ratios that test a variety of financial domains, including the ability to pay debt, secure stockholder funding, and expand services. Not all ratios are used … Continue reading The 3 Ratios Every Small Business Owner Should Use →