Category Archives: Shopping Campaigns

How Millennials Are Changing the Shopping Landscape [Infographic]

Shopping Campaigns

Will Price — June 15, 2017 Follow @lordwilliam— June 15, 2017 Oh, millennials. You wonderful, enormous assemblage of entitled, elusive, digitally-savvy, social-media-fiending, meme-generating, disposable-income-garnering, Kanye-misunderstanding, kombucha-drinking target market. What are brands to do about you? You’re the largest generation to date. Everyone wants your attention, and you know it. Brands try everything tactic in the … Continue reading How Millennials Are Changing the Shopping Landscape [Infographic] →

95% of online shoppers say a positive return experience drives loyalty [Report]

Shopping Campaigns

Narvar found almost all consumers surveyed would buy again from a retailer if they were satisfied with the return process. Amy Gesenhues on June 6, 2017   The key to getting repeat e-commerce customers might be a friendly policy and process for accepting returned items. According to a recent survey conducted by the e-commerce management … Continue reading 95% of online shoppers say a positive return experience drives loyalty [Report] →

Don’t be tardy! Back-to-school searching starts in July — plan campaigns now

Shopping Campaigns

It’s not too early to start planning your back-to-school campaigns. Columnist Purna Virji from Bing suggests some ways to help you win over back-to-school searchers and stay a step ahead of the competition. Purna Virji on June 2, 2017 I know what you’re thinking. School is just winding down, and you want me to start … Continue reading Don’t be tardy! Back-to-school searching starts in July — plan campaigns now →

What’s Old Is New Again: The Rise of Resale Shopping

Shopping Campaigns

Tara Elwell — May 16, 2017 Follow @oPembrokeStreet— May 16, 2017 Consider the way the sharing and resale economies have impacted consumer spending habits in your lifetime. Fashion in the Sharing Economy Twenty years ago, consignment and resale shopping was largely restricted to brick and mortar storefronts. Now, millions of people purge and fill their … Continue reading What’s Old Is New Again: The Rise of Resale Shopping →

Shop ‘Till You Drop: Millennials, Email And Showrooming

Shopping Campaigns

Shop ‘Till You Drop: Millennials, Email And Showrooming by Ray Schultz , April 18, 2017 One third of all apparel purchases were made via mobile phones during weekends last December, and the season’s peak shopping day was Sunday. And millennial customers engaged in showrooming, choosing clothes in the store and buying them online. These are … Continue reading Shop ‘Till You Drop: Millennials, Email And Showrooming →

Start thinking now about how to tug at the heartstrings of your holiday shoppers

Shopping Campaigns

It’s never too early to start planning your holiday marketing strategy. Contributor Giovanni Strocchi takes a look at how marketers can boost brand loyalty and sales by tapping into consumers’ emotions. Giovanni Strocchi on April 3, 2017   From tears of joy to smiles of sadness, the holiday season can be an emotional rollercoaster for … Continue reading Start thinking now about how to tug at the heartstrings of your holiday shoppers →

Make Shopping A Want-to-Do And Technology Will Bring Millennials To Stores

Shopping Campaigns

Make Shopping A Want-to-Do And Technology Will Bring Millennials To Stores by Ben Hale, Columnist, March 13, 2017 With the explosion of online shopping and click-and-collect programs in recent years, some in the industry may worry the grocery store of tomorrow won’t include going inside a grocery store at all. According to market-research firm Mintel, … Continue reading Make Shopping A Want-to-Do And Technology Will Bring Millennials To Stores →

Mobile Search Quenches Valentine’s Day Impulse Purchases

Shopping Campaigns

by Laurie Sullivan, Staff Writer @lauriesullivan, January 27, 2017       Optimizing search campaigns for Valentine’s Day, which arrives in a little more than two weeks, seems pretty straightforward — until you remember that this year, the special day set aside to demonstrate one’s affection for another comes nine days after Super Bowl LI … Continue reading Mobile Search Quenches Valentine’s Day Impulse Purchases →

Random Posts on Shopping Campaigns