How can you make your shopping ads stand out this holiday season? Columnist Purna Virji suggests some ways to optimize your campaigns for the valuable omni-channel shopper. Purna Virji on August 19, 2016 Honey for bees. Pikachu for Pokémon Go-ers. Ironic eyewear for hipsters. Some things are known attractants. But when you want to … Continue reading SEO and voice search-proof your shopping campaigns this holiday season to win the omni-channel shopper
by Shanelle MullinAugust 26, 2016 The grass is always greener on the other side of the fence, right? That’s the mentality of comparison shoppers. If they look hard and long enough, they will find a better value. If they don’t look around, they’ll miss out on greener grasses. Today, the term “comparison shopper” describes the … Continue reading Why Comparison Shoppers Aren’t Converting for You (and How to Fix It)
by Laurie Sullivan, Staff Writer @lauriesullivan, August 24, 2016 Marketers will need to become more serious about knowing their customers this year. They will want to get the timing perfect, and determine whether they should reach out to them initially on a mobile device or desktop computer. In fact, long before the online holiday shopping … Continue reading Data Suggests Early, Mobile, Search Top Trends For Holiday Shopping
by Derek CosgroveAugust 16, 2016 If you’ve spent any time studying conversion rate optimization (CRO) for your Shopify store, you’ve probably heard experts discussing complex tactics like A/B testing, user testing, and multivariate testing. All of these practices can be helpful and can lead to huge increases in conversions, the problem is most of the … Continue reading Supercharge Your Shopify Store Conversion Rate…For Free
What’s ahead for shopping ads this holiday season and beyond? Columnist Alexander Paluch recaps a session from SMX Advanced focusing on what search marketers need to know. Alexander Paluch on June 30, 2016 Shopping campaigns are becoming a major source of website clicks and revenue during the holiday season, and the “Shopping Campaigns: Play … Continue reading Shopping campaigns: Play like every day is a holiday
