Anthony Villegas — May 17, 2018 — May 17, 2018 Mediamodifier / Pixabay Online shopping has literally changed the way people do business. It allows consumers from all over the world to flock to specific products or services all from the comfort of their homes. While the internet has given us the gift of reach, … Continue reading The 5 Types of Online Shoppers You Need to Understand
Shoppers’ Hit List: What Turns Them On And Off Online by Ray Schultz , Columnist, April 12, 2018 The simple email address: That’s the detail shoppers are most willing to surrender in return for a better shopping experience, according to a poll by Episerver. But they demand a high degree of personalization. And many are … Continue reading Shoppers’ Hit List: What Turns Them On And Off Online
Denise Chan — November 28, 2017 Follow @denisechan26 — November 28, 2017 We know avocados are good on toast. And we know that avocados make for a good millennial joke or two. The pear-shaped fruit is also Amazon’s entry into the brick-and-mortar retail space. After Amazon’s recent acquisition of Whole Foods, the first thing the … Continue reading How to Build a Shopping Experience That Gives You an Edge Over Amazon This Holiday Season
Shopping ads promote your online and local inventory. Columnist and Googler Matt Lawson reveals seven ways to get the most from your campaigns. Matt Lawson on November 16, 2017 Shopping ads are great, and they continue to improve. If you’re looking to get more out of your Shopping campaigns, there are some straightforward actions … Continue reading 7 Google tips to supercharge your Shopping ads
Jim Bilello — August 30, 2017 — August 30, 2017 According to Google at their recent Partners Connect, 54% of shoppers plan to start shopping the day after Halloween and 1 in 3 of all holiday ecommerce sales will come from mobile (Partners Connect and eMarketer combined data). “Ho hum” you say. “I know mobile … Continue reading Online Shopping Trends and Insights
Kevin George — July 14, 2017 Follow @imkevin_monk — July 14, 2017 With fall right around the corner and students across the country all pepped up to go back to school, it’s one of the highest grossing retail holidays for businesses- it’s back to school shopping time! As per a research conducted by National Retail … Continue reading How to Get Top Grades in Your Back to School Promotions
Sruthi Narayanan — June 21, 2017 Follow @getzaius — June 21, 2017 olafpictures / Pixabay Marketers who use web push are at an advantage: they can reach out to customers with maximum relevance, and communicate with customers in real-time and during peak engagement. In fact, not using web push to improve your customers’ shopping experiences … Continue reading How to Use Web Push to Re-Engage At-Risk Shoppers
Andrew Todd — June 19, 2017 — June 19, 2017 Search advertisers are having an increasingly common conversation around the importance of product feed optimizations in the context of overall Shopping performance. Truly, you can’t maximize results of your campaigns by only managing campaign-side efforts or only tweaking the product feed. To get the most … Continue reading 3 Reasons to Manage Your Product Feed With Your Shopping Campaigns
Will Price — June 15, 2017 Follow @lordwilliam— June 15, 2017 Oh, millennials. You wonderful, enormous assemblage of entitled, elusive, digitally-savvy, social-media-fiending, meme-generating, disposable-income-garnering, Kanye-misunderstanding, kombucha-drinking target market. What are brands to do about you? You’re the largest generation to date. Everyone wants your attention, and you know it. Brands try everything tactic in the … Continue reading How Millennials Are Changing the Shopping Landscape [Infographic]
Narvar found almost all consumers surveyed would buy again from a retailer if they were satisfied with the return process. Amy Gesenhues on June 6, 2017 The key to getting repeat e-commerce customers might be a friendly policy and process for accepting returned items. According to a recent survey conducted by the e-commerce management … Continue reading 95% of online shoppers say a positive return experience drives loyalty [Report]
