Not sure whether your business would benefit more from paid or organic search marketing efforts? Columnist Marcus Miller breaks them both down, providing insight into where they fit within your larger marketing plan. Marcus Miller on May 15, 2017 A question we are often asked is, “Which is better: SEO or PPC?” This is not … Continue reading SEO vs. PPC: Pros, cons & an integrated approach
Are your SEO and PPC teams working in silos? Columnist Julian Connors discusses several ways SEO and PPC can combine efforts to improve their strategies and drive more conversions. Julian Connors on October 7, 2016 It has been quite a year for the Search Engine Results Page (SERP). We’ve seen numerous algorithm updates, including a final … Continue reading PPC + SEO = match made in marketing heaven
Are remarketing lists for search ads (RLSA) the future of PPC? Paid search is a pretty awesome channel, but it’s not without its challenges. As the chart below illustrates, the cost per click (CPC) in certain highly competitive verticals can get super expensive – we’re talking more than $100 per click in some cases, for … Continue reading Game-Changing Strategy Using RLSAs
