Chris Pitt June 2, 2021 In this article, we talk about the challenges of scaling up your search marketing campaigns and how marketers can achieve this more easily using robotic process automation. According to Dentsu’s Ad Spend Report 2021, the UK is expected to show the second-highest growth rate of ad spend around the world … Continue reading How to Scale Your Search Marketing Campaigns
Ruhi Van Andel | May 31st, 2021 For more than a decade, UpCity’s mission has been—and continues to be—to help businesses find B2B service providers they can trust. The UpCity Recommendability Rating was developed to determine a service provider’s credibility and recommendability, giving UpCity the confidence to recommend them to the more than 1.5 million … Continue reading Search Engine People Announced as a 2021 National and Local Excellence Award Winner by UpCity!
Dave Sutton March 3, 2021 Let’s be honest, you’ve probably heard a thousand times just how important search engine optimization (SEO) is for your business. If you want to gain higher page rankings on search engines like Google and drive more targeted traffic to your site, a winning search strategy is a must. Well, it … Continue reading The 3 Unexpected Benefits of Search Strategy
Aleh Barysevich November 12, 2020 Social listening seems straightforward. Set up a social listening tool, enter your brand name using the “wizard”, and wait for the magic of search to happen. Sometimes, it definitely works like that. But often, problems arise. Either your brand name is a common word (e.g., Apple, Orange, Forever 21), or … Continue reading Boolean Search Operators for Marketers
Building A Search Engine Is Complicated, Especially When It Comes To Removing Bias by Laurie Sullivan , Staff Writer @lauriesullivan, July 20, 2020 Patrick Danial, cofounder-CTO at Terakeet, started the company in 1998 at 18 years old by building a search engine during the early days of Google’s launch. Now he almost seems thankful that it failed. “We tried … Continue reading Building A Search Engine Is Complicated, Especially When It Comes To Removing Bias
Language Influences Search Behavior Among Hispanic, Asian Consumers by Laurie Sullivan @lauriesullivan, June 10, 2020 Search behavior is driven by language for many Hispanic consumers. Lack of fluency or not speaking English is the top reason why U.S. Hispanic households ask a relative to search online for a product or a service, and not feeling … Continue reading Language Influences Search Behavior Among Hispanic, Asian Consumers
Samantha Warren — May 26, 2020 Everyone in the world is excited to see the effects of coronavirus on SEO activities and search traffics. It is expected that the situations will favor the SEOs and will provide great results that will transition in great growth. The best thing about all this is that everything is … Continue reading 7 Ways COVID-19 is Affecting Search Traffic & How SEOs Can Respond
Audit your website and check all the technical signals to understand how search engine algorithms are handling your content. Fili Wiese on January 3, 2020 Contributor and SMX speaker, Fili Wiese, explains why it’s important to audit your website in 2020 to help search engine algorithms better understand your content. Below is the video transcript: … Continue reading Make it easy for search engines to rank your website in 2020
Unbiased content you can trust, a training experience that fits your needs… book your pass now and join us February 19-20 in San Jose! Lauren Donovan on December 10, 2019 Make 2020 the year you achieve your traffic, ranking, and revenue goals: Attend Search Marketing Expo – SMX West – February 19-20 in San Jose … Continue reading Save Up To $700 Off Actionable Search Marketing Tactics
Video Transcription Opens New Doors For Search Marketers by Laurie Sullivan @lauriesullivan, June 13, 2019 Trint, the brainchild of Emmy-winning reporter and former foreign correspondent Jeff Kofman, launched a video player on Thursday that allows engines such as Google and Bing to index the audio to text content in search results. “You have a huge … Continue reading Video Transcription Opens New Doors For Search Marketers
