1-800 Contacts Takes Fight Over Search Ads To Appellate Court by Wendy Davis @wendyndavis, June 12, 2019 Contact lens retailer 1-800 Contacts is blasting a “short-sighted” Federal Trade Commission decision that the company’s efforts to police the use of its trademark in search advertising violated antitrust law. “The Commission’s process for assigning antitrust liability was … Continue reading 1-800 Contacts Takes Fight Over Search Ads To Appellate Court
Category Archives: Search Strategies
Healthcare Needs To Rethink How To Chase Online Searches
Healthcare Needs To Rethink How To Chase Online Searches by Laurie Sullivan @lauriesullivan, May 24, 2019 Healthcare professionals need to think of their services and practices as brands, according to research released this week that suggests the industry has poor optimization and branding practices, along with slow response rates to patient reviews. All these elements … Continue reading Healthcare Needs To Rethink How To Chase Online Searches
Search Analytics Tool Moves Into Financial, Investor Markets
Search Analytics Tool Moves Into Financial, Investor Markets by Laurie Sullivan @lauriesullivan, April 19, 2019 As initial public offerings (IPOs) ignite with companies like Pinterest, Lyft, Uber and Slack executives taking their companies public, SimilarWeb — a provider of analytics related to the performance of websites and apps — has moved into the financial space with … Continue reading Search Analytics Tool Moves Into Financial, Investor Markets
5 Tips for Driving More Offline Conversions with Search Marketing
Louise Thompson — February 7, 2019 — February 7, 2019 We may live in a digital world, but offline sales still drive the consumer economy. In fact, the vast majority of purchases happen offline through phone calls and in-store visits. To be successful in today’s hyper-competitive world of search, marketers must optimize not only for … Continue reading 5 Tips for Driving More Offline Conversions with Search Marketing
Why Websites With Search Make A First Impression
Why Websites With Search Make A First Impression by Laurie Sullivan , Staff Writer @lauriesullivan, December 21, 2018 Websites may become an afterthought as bright shiny technology overshadows what some may consider this staple for brand and retailers. Consumers still care what a company’s website looks like and the features it offers. Think of the website … Continue reading Why Websites With Search Make A First Impression
The Secret Value of Site Search
Steve Zakur — December 11, 2018 — December 11, 2018 While rushing to close 2018 deals, business teams everywhere are also finalizing 2019 plans. Business cases have been calculated, lists have been prioritized and they’re getting to green light 2019 initiatives. All of these are focused on yielding the greatest return for businesses. Increasingly, site … Continue reading The Secret Value of Site Search
How Many Leads Are Lost to Negative Search Results?
Kent Campbell — September 28, 2018 Follow @reputationx — September 28, 2018 Up to 90% of business leads research a brand online prior to a buying decision. Research indicates that salespeople lose about 22% of prospective customers when only one negative article is seen when researching whether to buy a product or service. When there … Continue reading How Many Leads Are Lost to Negative Search Results?
6 Things to Check for When Your Organic Traffic Suddenly Drops
Marc Schenker — July 20, 2018 — July 20, 2018 If you’re a website owner or content marketer, you’ve likely experienced this a few times before: your site traffic suddenly drops, and you’re at a loss to explain it. There could be many culprits behind this, with a new Google algorithm change likely first in … Continue reading 6 Things to Check for When Your Organic Traffic Suddenly Drops
Improve paid search lead-gen with cohort analysis
Adopting cohort analyses is a powerful means to assess trends, retention and path to purchase. Contributor Megan Taggart explains how to implement the model in your paid search reporting. Megan Taggart on May 14, 2018 When reporting paid search results, business to business (B2B) marketers often field a few recurring questions from stakeholders, clients, or … Continue reading Improve paid search lead-gen with cohort analysis
How to Influence Search Results to Reflect Your Brand
Personal Branding Blog — April 29, 2018 — April 29, 2018 How can I influence Google search results for my name to be sure they appropriately reflect my business brand? These answers are provided by Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. YEC has also launched BusinessCollective, … Continue reading How to Influence Search Results to Reflect Your Brand
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