Google often provides useful information to the SEO community, but columnist Nate Dame argues that ultimately, the company’s advice is in their best interest, not yours — so make sure you understand the nuances. Nate Dame on March 30, 2017 Last month, Google released a video detailing best practices for hiring an SEO company, … Continue reading Why Google’s SEO advice is NOT (always) in your best interest
Category Archives: Search Engine Optimization
The One Thing Holding Most SEOs Back From Success
Timothy Carter — March 23, 2017 Follow @TimothyCarter— March 23, 2017 Search engine optimizers (SEO) like myself are typically forced to juggle multiple responsibilities at once. Depending on the size and scope of our teams, we’re in charge of planning strategies, creating content, making technical changes, doing publisher outreach, nurturing our campaigns, and even following … Continue reading The One Thing Holding Most SEOs Back From Success
1st Page of Google Doesn’t Happen Overnight
Rolando Herrera — March 15, 2017 Follow @rolandolherrera— March 15, 2017 A lot of digital PAID marketing strategies provide quick, easy, and quantifiable results. For example, a fresh PPC (Pay Per Click) campaign will immediately start to bring in paid traffic; any new content you share on social media will immediately get views, this is … Continue reading 1st Page of Google Doesn’t Happen Overnight
Seasonal SEO: Identifying your merriest times of the year
Are you tuned in to the seasonal trends that impact your website traffic? If not, check out columnist Laura Scott’s tips for determining which ones may present opportunities for your brand. Laura Scott on March 14, 2017 Often when we think about the holidays, we envision panicked crowds on Black Friday, Cyber Monday … Continue reading Seasonal SEO: Identifying your merriest times of the year
SEO – Rank is Only Half the Story
Damien Bianchi — March 10, 2017 — March 10, 2017 When thinking about SEO, don’t just focus on your ranking positions. It’s only half the story. I’ve often heard “we rank number 3, so we’ve done our job.” Ranking well is just the beginning. You have to look past that and analyze if you are … Continue reading SEO – Rank is Only Half the Story
Proof That On-Page SEO Is More Important Than Ever
Adam White — March 10, 2017 Follow @realAdamWhite— March 10, 2017 The SEO gods have a good sense of humor. Back when Google and other search engines first were created, there wasn’t much to SEO. You just needed to have the right keywords in the right places and you could show up at the top … Continue reading Proof That On-Page SEO Is More Important Than Ever
Mobile page speed is important, but not (yet) for SEO
Columnist Bryson Meunier suggests that mobile page speed, while good for conversions and customer retention, might not be doing much for your mobile search rankings. Bryson Meunier on March 10, 2017 There are plenty of good reasons to make your mobile site fast, and Google just reminded us of them with their new industry … Continue reading Mobile page speed is important, but not (yet) for SEO
9 Tips for SEO and Keyword Research for Amazon Sellers
Chris Dunne — March 6, 2017 Follow @FeedbackExpress— March 6, 2017 For today’s post, l’ve compiled a list of what l the most important points to follow when it comes to SEO and keyword research for Amazon sellers. 1. Target Your SEO to Your Audience It’s easy to think of SEO as having a one-size-fits-all … Continue reading 9 Tips for SEO and Keyword Research for Amazon Sellers
Is Your Company Keeping Up? 3 Changes To SEO You May Not Know
Chelsey Fox — March 1, 2017 — March 1, 2017 Are you a small business owner struggling to keep up with your digital presence on your own? Or maybe you aren’t struggling, because your website traffic was doing great last time you checked…. Sometime last summer. I have some unsettling news for you: What worked … Continue reading Is Your Company Keeping Up? 3 Changes To SEO You May Not Know
How to Search Engine Optimize Your Blog Content
Janet Anthony — March 1, 2017 — March 1, 2017 If you are a marketer, you know that search engine optimization (SEO) is extraordinarily important. The more optimized your blog posts are, the more visibility you gain and the bigger your social media footprint becomes. Ultimately, the more your posts show up in search engine … Continue reading How to Search Engine Optimize Your Blog Content