Developing content for your local business website is clearly important for search engine optimization, but that doesn’t mean that more content is always better. Columnist Greg Gifford explains and suggests an alternative strategy. Greg Gifford on May 23, 2017 I’ve been spending a lot of time on the road, speaking at conferences and talking … Continue reading Stop overloading your Local SEO content!
Saurabh Kumar — May 20, 2017 Follow @ineptikus— May 20, 2017 Flashback to 2003 (when I started working in digital marketing)The SEO team was usually seated next to IT, sometimes in a cubicle all by themselves. No one knew what exactly they did, not even their friends in IT. The SEO team would be overheard … Continue reading Old is Gold With SEO
Misleading Searches Derail Purchases, Privacy And Keyword Use Are Key by Laurie Sullivan , Staff Writer @lauriesullivan, May 11, 2017 Search on a keyword and click through to a Web site or a retail product page only to find the content lacks the information. The misleading search results makes 31% of American consumers less likely … Continue reading Misleading Searches Derail Purchases, Privacy And Keyword Use Are Key
The featured snippet (answer box) that sometimes appears at the top of the SERPs is a coveted spot for marketers, but how can you get your content there? Columnist Brian Patterson has some tips. Brian Patterson on May 9, 2017 “Position 0” is the new holy grail in organic search rankings. A normal position … Continue reading 3 tactics we’re using for Answer Boxes
By Robert Brady April 19th, 2017 Google recently changed the way they handle exact match keywords in AdWords. In a post to the AdWords blog on March 17th they explained the change. Here is a short summary of what changed and then we’ll talk about how it’s impacting advertisers & what you should … Continue reading Exact Match vs. Close Variants: Difference & Impact
SEO Is Dead. No, Really by Richard Deede , Columnist, April 21, 2017 As an SEO professional focused on the healthcare industry, I regularly come across articles declaring that “SEO is Dead!” For the most part, these are reactionary pieces in response to some sort of shift in the search landscape, such as Google removing … Continue reading SEO Is Dead. No, Really
Jim Yu explains how search data can be used to better understand your customers, allowing you to create targeted, “intelligent” content that will really move the needle. Jim Yu on April 21, 2017 Customer journeys have evolved significantly in their complexity, with the sheer amount of touch points possible exploding due to digital advancements. … Continue reading SEO & intelligent content: Discovery, connection and improved performance
Govind Agarwal — April 10, 2017 Follow @submitedge— April 10, 2017 Introduction about National SEO Services A National SEO service provider uses search engine optimization practice to enhance the sum of searchers to any web site by gathering high rank positions in the search outcome page of the search engines in a given nation. Typically, … Continue reading National SEO Services – Escalate Your Business Online and Your Increase Conversion Rate
Columnist Christian Sculthorp surveyed industry experts to find out where they look for easy wins when taking on a new SEO campaign. Here is some of their advice. Christian Sculthorp on April 10, 2017 I put out a HARO query to see what tactics other SEO specialists and agencies used as quick wins when … Continue reading 5 quick SEO wins for new clients
Shivam Trika — March 31, 2017 Follow @ShivamTrika— March 31, 2017 Web technology changes rapidly. I mean, let’s face it: the Internet is different today than it was just a few years ago. So when it comes to website optimization, this leaves many people confused as to which SEO strategies are still relevant. Even if … Continue reading 8 Outdated SEO Strategies to Stop Using Right Away
