Mark SchaeferFebruary 24, 2015 On the social web we’re here to help, to listen, to serve. We’re not supposed to expect sales though blogs, right? Well, sometimes it’s OK to sell. You have to make money at some point, right? In fact, your blogging space is a very important sales opportunity because if people are … Continue reading 10 Simple Tweaks to Generate More Sales Through Blogs
Alice HeimanFebruary 23, 2015 People are misusing LinkedIn left and right. As with any tool, you can be most effective when you use it properly and that usually requires some learning. Unfortunately, we see people self-promoting and trying to sell overtly on LinkedIn and it is just as undesirable as someone going around at a … Continue reading Sales Tips: How to Stay Out of LinkedIn Jail
James Green notes that the keys to successful seasonal marketing are timing, hidden insights, personalization and omni-channel strategies. James Green on February 23, 2015 Each year, marketers look forward to seasonal promotions to drive a spike in sales. Prior to each event — whether it’s the Super Bowl, Mother’s Day or Back-to-School (BTS) — search … Continue reading How Marketers Can Drive Seasonal Sales With Intent Data
Sue ReynoldsFebruary 22, 2015 If only Bradley’s arm was longer. Best photo ever. #oscars pic.twitter.com/C9U5NOtGap — Ellen DeGeneres (@TheEllenShow) March 3, 2014 Before the award ceremony, I challenge myself each year to see EVERY single film that’s been nominated for an Oscar for best picture. It’s typically a race against the clock (or the weekends) … Continue reading Social Media: The Best Oscar Party Ever
Tjeerd BrenninkmeijerFebruary 21, 2015 74% of the buying decision is made in advance of the first sales call, 50% before an email address is captured. So why wait until marketing automation or CRM to tailor the digital experience? Digital Marketing is an ecosystem– one that’s consistently expanding to include new categories of marketing technology. The … Continue reading What is Visitor to Lead Management?
Susan GilbertFebruary 11, 2015 Leading With Content By now, you’ve probably seen that only quality content is king when it comes to online or offline profitability. What you might now have seen is how powerful content becomes, in terms of profit, when you give it away. Yes, you read that correctly. In today’s digitally social … Continue reading Lead Generation Using Content, Surveys and Bonuses
Eric HammisFebruary 4, 2015 A retargeting campaign can be a great digital marketing technique for your business. If you’re not sure what retargeting is, it’s pretty simple. You are most likely already a part of a business’ retargeting campaign, but perhaps don’t realize it. Let’s say you visit Walmart’s website and begin looking at flat … Continue reading 4 Tips On Running A Retargeting Campaign
Jesse NessFebruary 2, 2015 Any successful business needs to attract customers, but the real challenge is ensuring that customers return to your store after they make their first purchase. By offering a reliable, enjoyable, and smooth shopping experience, consumers are more likely to remember your business. Check out our tips to help build loyalty and generate repeat business from your customers. Add Value In a competitive and digitally … Continue reading How to Get Customers to Come Back for More
Anastasia BogomolovJanuary 31, 2015 We all like to think we’re great at what we choose to do, at our day job. The work we engage in defines who we are, and much of the time we really are good at it – with practice we nail down our craft; boosting performance and confidence. And in … Continue reading How Fresh Are Your Sales Proposals? Expire the Outdated.
Alex GlusmanJanuary 22, 2015 The last two weeks we talked about Google+ for Business and how to create a page for your business. This week it’s Linkedin’s turn. With more than 300 million members and almost half of those being decision makers, LinkedIn has become one of the most influential social media networks of the … Continue reading 7 Tips To Grow Your Business With LinkedIn
