To maximize the effectiveness of your digital marketing efforts, it’s important to be constantly testing and optimizing your campaigns. A/B testing is a way for marketers to test different variables and see which are the most effective at generating leads and conversions. A/B testing can provide actionable, measurable and (sometimes) immediate results. Often the smallest … Continue reading Improving Lead Generation and Conversion Rates Using A/B Testing
This week the issue of follow-up, caused me to sit back compose myself once too often, and further it was the subject of a long discussion with my colleague who was also complaining about the lack of feedback/follow-up from other colleagues, business and #service providers as well as general feedback once communication has occurred. Although … Continue reading Follow-up! Before Your Competitors Do!
Today’s marketers are producing more content than ever. But creating content requires sizable investments in time, effort, and money. How do you know that your content investment will pay off in terms of interest to your potential customers? Smart marketers test their ideas before rolling out full-blown projects. The following are steps marketers can take … Continue reading How To Improve Content ROI
In a recent blog post, Brooke Ballard addresses the key to successfully engaging content: conversation. Saying “Hello” to your consumers is the best way to start a relationship with them. There are too many companies barking at their audiences that they’ve forgotten how to relate on a personal level. But people are people, and they’re … Continue reading You Had Me At “Hello”: How To Engage With Content?
Though I often jokingly say, “Nothing new has changed in sales in the last 500 years,” I recognize that, in fact, things have changed. The way you measure your sales organization and track stages in the sales process needs to adapt to how customers make buying decisions today. I recently received a great question from … Continue reading If You Want Today’s Customers, Change Your Old Sales Process
My father started his marketing career in the days of Mad Men. He has shared that in many ways marketing was simpler then. You put an ad on the three TV networks and in a couple leading magazines, and people likely bought your product. But even in the days of fewer media choices, some brands … Continue reading The Importance Of Emotion In Marketing Your Brand
It’s time to change the way you think about digital marketing. A lot of what we once “knew” about marketing no longer applies, especially when it comes to using social media as a marketing tool. It’s time for an update, for new stats about digital marketing and how you can use them to your advantage. Tip … Continue reading 24 Digital Marketing Tips, Tip #9 is Crucial!
A successful PPC campaign isn’t something you just whip together in a few minutes. You need to have goals established, a budget to work with, and a plan to deliver a ROI. There are some questions that you need to answer before you set out to build your pay per click campaign. What is Your … Continue reading PPC Questions You Need To Answer Before Starting A Campaign
What is Remarketing? I like this definition from SmarterRemarketer.com: Remarketing (v) –The process of reengaging a visitor/customer based on a recent interaction with your brand, often in an automated fashion. Remarketing addresses an age old issue on the web… distractions. People visiting your website may be lured away by a better price, a phone call, … Continue reading Is A Remarketing Campaign Right For Your Website?
Sales Leadership: How to Ensure You Exceed Your 2015 Quota The end of the year is rapidly closing in and while everyone in your organization is focused on achieving their targets; as a sales leader it is crucial you are also focused on the new year. At this time of year I am working with … Continue reading Sales Leadership: 5 Steps to Exceed 2015 Quota
