By Jimmy Daly, Published November 3, 2014 Content promotion is an art. It requires strategy, time and, most importantly, people. In order to grow an audience and attract attention, your posts – no matter how great they are – need to be effectively promoted on social media, with email marketing and in real life. Here … Continue reading 13 Steps to Take Your Content Promotion to the Next Level
By Peter Helmer, Published November 3, 2014 According to a CSO Insights study, most sales reps are actually selling only two days a week. What are they doing the other three days? Look to your right. If you could give your sales reps even a half day more selling time, how much would that be … Continue reading How To Give Your Sales Reps More Selling Time
By Kyle Dougherty, Published November 2, 2014 Being a newcomer in a company often means struggling to familiarize yourself with management and new systems. A new hire is like a lot of the other investments a company makes; the goal is to get value out it as soon as possible. With a new sales rep … Continue reading How To Help New Sales Reps Adapt To New Management
By Jeremy Durant, Published November 2, 2014 Since opening our B2B marketing agency, we’ve stress how our marketing collateral—specifically our website design—support the sales process. There are significant differences to a B2B sale that have a major impact on how B2B should be marketed versus B2C. B2B vs. B2C The primary difference between B2B and … Continue reading 3 Rules To Web Marketing For B2B Sales
By Amanda Wilson, Published November 2, 2014 The role of sales operations is continuing to evolve. A title you might not have even heard of 5 years ago is becoming a critical part of a sales organization and proving to be as important and strategic to a company as sales leaders themselves. But as with … Continue reading 3 Ways Sales Operations Can Be More Strategic With Sales Leaders
By Dave Brock, Published November 1, 2014 By now, at least if you’ve been reading the literature on selling, we know the importance of Insight, Commercial Teaching/Learning, or whatever you call it. The focus of these are to help the customer realize there are opportunities they may be missing. There are opportunities to grow, to … Continue reading Teaching Our Customers To Buy
By Brooke Oliveri, Published November 1, 2014 Welcome back! A few weeks ago, I had the pleasure of discussing about the ins and outs of conversion rate in CR101. Class is now back in session to talk about the next step: conversion rate optimization. What It Is Before we jump right into optimization, let’s review. … Continue reading CR102: Conversion Rate Optimization
By Prialto, Published October 31, 2014 “Anything worth doing, is worth doing right.” – Hunter S. Thompson As they scale, many organizations find they don’t have the processes to support rapid growth. Sales process is an area that is critical to get right early. We have worked with hundreds of companies to scale sales processes … Continue reading Sales Process Best Practices
By Mike Sweeney, Published October 30, 201 According to the B2B Content Marketing 2015: Benchmarks, Budgets, and Trends — North America report, B2B marketers with a documented content marketing strategy are more effective than those without one. As a matter of fact, of those who have a documented strategy, 60 percent consider themselves effective at … Continue reading The 7 Flavors Of Content Marketing: What’s Yours?
By Brad Jefferson, Published October 29, 2014 When someone visits your website for the first time, what do they see? As the old adage goes, you never get a second chance to make a first impression. The homepage is a crucial page on your website and it’s critical that the content and visual elements are … Continue reading How to Create the Perfect Video for Your Homepage
