>By Jonathan Rose, Published October 29, 2014 Blowing hot and cold We’ve all been there.You’ve struck up a rapport with your prospect. You’ve qualified them to the point where a scope of work has been agreed. Perhaps, a contract has even been drawn up and sent over.Then…nothing.No response to your emails. Your calls are ignored. … Continue reading How To Use Content To Reengage Cold Leads
By Wolfram van Wezel, Published October 29, 2014 The Early Bird Gets The Lead In my last post, The Secret of Lead Generation for the Complex Sale — Part 1, I told a tale about two different sales approaches. One salesperson works like a sprinter, looking for a fast sales cycle and a quick close. … Continue reading The Secret Of Lead Generation For The Complex Sale — Part 2
By Emma Vas, Published October 29, 2014 Generating revenue for your business shouldn’t be a disjointed process with isolated teams and tasks. Instead, your sales process needs to flow seamlessly from initial warm lead generation to closing the deal. But with so many different teams working on various sales and marketing goals (like optimizing a … Continue reading From Warm Leads To Qualifying And Closing In Just 4 Steps
By Keith Stoneman, Published October 29, 2014 Football season is starting (the American variety at least) and many of us in the United States are turning our thoughts to our favorite teams. Regardless of the sport, think of your favorite team. It’s the beginning of the season, and the leading players are being interviewed about … Continue reading Do You Really Need Customer Service Coaching?
By Tom Treanor, Published October 28, 2014 Content marketing is a critical component of your company’s marketing strategy. In order to be successful marketing with engaging, educational or entertaining content, it’s essential that you have a “content engine” in place. What’s a Content Engine? A content engine is the people, processes and tools that deliver … Continue reading The 10 Essential Elements Of A Content Engine
By Jennifer Hanford, Published October 27, 2014 I don’t know about you, but I’m having a really hard time believing the holidays are nearly upon us again. 2014 is almost over and I was just starting to get comfortable with it. I guess the expression, “time flies when you’re having fun,” is quite true. Luckily, … Continue reading 4 Holiday Marketing Mistakes You Should Never Make
By Katherine Buchholz, Published October 25, 2014 Marketing has become synonymous with data and analytics. Wait, did I just say that marketing is equivalent to data? Why yes, I did. Marketing is no longer confined to simply branding a product or service, but rather is being used to draw insights that generate greater numbers of … Continue reading 10 Stats That Underscore the Growing Value of Integrated Data Analytics
By Angela Vuona, Published October 25, 2014 First, what is the goal of a landing page? Simply put, it is to convert a website visitor into a lead by capturing contact information in a form. When it comes to landing page optimization, there’s no end in sight. You can always optimize, A/B test, and optimize some … Continue reading 5 Landing Page Best Practices You Might Have Missed
By Janet Spirer, Published October 25, 2014 Sales reps that are able to share engaging stories that resonate with customers can make a more compelling connection between their solution and the customer’s needs. It is one thing to list why a customer should do business with you; it is another to be able to relate … Continue reading Sales And Storytelling – 16 Tips And 3 Shout-Outs For Help
By Matt Ford, Published October 24, 2014 It’s easy to believe that quality is better than quantity when it comes to lead generation. Usually, it’s because the quantity, despite great numbers, ultimately create less value compared to a single, quality lead. It’s also based on the assumption that you can’t have both or at least … Continue reading Sustainable Lead Generation – The One Obstacle To Quality Over Quantity
