By Dave Brock, Published November 6, 2014 I recently wrote about Teaching Our Customers To Buy. In the article I mentioned the importance of customers selling within their own organizations. To many, that’s an unnatural, detestable act. After all, if they wanted to sell, they’d be sales people, wouldn’t they? “Selling,” internally, is critical to … Continue reading Teaching Our Customers To Sell
Category Archives: Sales Guide
4 Tips For Keeping Your Business Organized During The Holiday Season
By Jenny Travis, Published November 6, 2014 For many small businesses, the holiday season really is the “most wonderful time of the year.” If things go well, the next few months can bring new customers, increased sales, and plenty of valuable opportunities to help you do more business. With so much going on, the last … Continue reading 4 Tips For Keeping Your Business Organized During The Holiday Season
Prospect Lists: Buy vs. Build
By Prialto, Published November 5, 2014 If you lead a growing business, you probably regularly receive emails like this: However, there are generally several reasons why we instinctively don’t capitalize on these offers: Uncertainty about how old the contacts are: Executives change jobs every 3-5 years on average. If a list is even a few … Continue reading Prospect Lists: Buy vs. Build
10 Steps for the Best Black Friday & Cyber Monday Email Marketing Program Ever – Part 2
By Lili Boev, Published November 5, 2014 In this second part of our two-part blog series we reveal steps 6-10 for maximizing your share of the available online spend this year, using great email marketing. To read the first 5 steps, see part one of this blog. Why Monday is the new Friday Black Friday … Continue reading 10 Steps for the Best Black Friday & Cyber Monday Email Marketing Program Ever – Part 2
Are Online Reviews the Key to Gaining B2B Software Customers? [New Data]
By Amanda Nelson, Published November 4, 2014 A recent survey of 386 B2B software buyers conducted by technology review firm Software Advice and Research Now, revealed intriguing facts about buyer behavior in regards to online reviews. The most staggering: 75% of B2B software buyers consult online reviews before making purchasing decisions. It’s widely understood that … Continue reading Are Online Reviews the Key to Gaining B2B Software Customers? [New Data]
A Crazy Idea Might Be Your Best Bet Yet
By Dan Waldschmidt, Published November 4, 2014 Want to know a dirty, little secret about business strategy? Any strategy you execute will work. Anything. Let’s be honest — today’s business landscape is full of gurus, experts, and consultants telling you that if you follow their magical seven step program that you’ll end up achieving wild-eyed, incredibly … Continue reading A Crazy Idea Might Be Your Best Bet Yet
Content Attribution And The Hidden ROI
by Laurie Sullivan, November 04, 2014 One of the biggest problems content marketers have is the inability to determine return on investment. They want to make content, but they don’t know the worth. Content may earn Facebook Likes or shares or Twitter tweets, but do people who read the tweets buy the items? One company has … Continue reading Content Attribution And The Hidden ROI
Why Your Marketing Content Needs Great “Curb Appeal”
By David Dodd, Published November 4, 2014 If you’ve ever sold a house, your real estate agent probably talked with you about the importance of curb appeal, and he or she may have suggested that you do some things (prune the landscaping, paint the trim, etc.) to improve your home’s curb appeal. Curb appeal is … Continue reading Why Your Marketing Content Needs Great “Curb Appeal”
4 Strategies Agents Can Use to Convert More Leads Into Commission Checks
By Adam Dukes, Published November 4, 2014 Hope your coffee is hot, this should take you about 5 minutes and 30 seconds to read. (According to Forbes, the average adult reads 300 words per minute.) I was on a call with a client the other day and he was wondering how he can convert … Continue reading 4 Strategies Agents Can Use to Convert More Leads Into Commission Checks
Which Google AdWords Conversion Rate Should You Be Tracking?
By Tommy Landry, Published November 3, 2014 After working with Google AdWords for over a decade, I’ve seen many changes rolled out to their user interface. It seems they make an update nearly every week. Earlier this year, they made a nomenclature change to how data is reported on an account’s AdWords conversion rate. In … Continue reading Which Google AdWords Conversion Rate Should You Be Tracking?
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