By David Dodd, Published November 12, 2014 Today, there are two distinct, and seemingly contradictory, paradigms of B2B demand generation. Both paradigms are essentially responses to profound changes in the B2B marketing and sales environment, the most significant of which has been the emergence of empowered buyers. Business buyers now have easy access to a … Continue reading Should Marketing or Sales Take the Lead in Lead Generation?
Category Archives: Sales Guide
“I Don’t Want To Listen, I Have A Great Deal For You!”
By Dave Brock, Published November 10, 2014 Just when I think I’ve gotten the worst possible cold prospecting call and that nothing else could be worse, some sales person proves me wrong. Today, I got a call from someone selling “promotional items.” I answered the phone and get this over the top with enthusiasm greeting. … Continue reading “I Don’t Want To Listen, I Have A Great Deal For You!”
Big Ideas To Make The Most Of Small Business Saturday
By VerticalResponse, Published November 10, 2014 Small Business Saturday, a day set aside to celebrate and shop at small businesses was created four years ago by American Express to rally people to shop local during the busy holiday season. It’ll also be here before you know it. Small Business Saturday is always held on the … Continue reading Big Ideas To Make The Most Of Small Business Saturday
Top 6 Marketing Measurement Technologies
By Andrew Sheridan, Published November 9, 2014 As a marketer, proving the impact of your campaigns through conversions and ROI is how you demonstrate your value to the company. It has always been important to measure the results of your marketing efforts, and professional marketers now rely more heavily on the technology that supplies … Continue reading Top 6 Marketing Measurement Technologies
What’s The ROI Of Outsourcing B2B Telemarketing Services?
By Jeff Kalter, Published November 8, 2014 Like most B2B marketers, you probably agree that the most successful way to create qualified leads is by using a human touch. In its study, B2B Marketing found that 40% of marketers believe telemarketing is the best vehicle for generating high-quality leads. That’s second only to live, in-person … Continue reading What’s The ROI Of Outsourcing B2B Telemarketing Services?
Customer-Centric Marketing Matters For Business
By Susan Gilbert, Published November 8, 2014 Improve Your Business With Customer-Centric Relationships How would your customers grade your online interactions with them? A successful marketing strategy will help your business acquire new leads that can be converted into sales. But it is not enough to find new potentials customers for your business – you … Continue reading Customer-Centric Marketing Matters For Business
Partner Marketing: 3 Ways Partner Programs Grow Your Business
By Marie Alonso, Published November 7, 2014 What better way to market – and grow – your business than to win partners? Partnerships open doors to networking, reselling and collaborating with leading companies in your industry – businesses focused on expanding their technological expertise and delivering leading solutions to clients. Partner programs give you access … Continue reading Partner Marketing: 3 Ways Partner Programs Grow Your Business
5 Key Tips and Data Points to Defend Your 2015 Marketing Budget
By Scott Gillum, Published November 7, 2014 The 2015 planning season is upon us. It’s the time of year when the C-Suite is busy sharpening their elbows to ready themselves for the budget brawl. To help arm marketers for this blood bath, I’ve pulled together benchmarks and/or research needed to defend and win marketing dollars. … Continue reading 5 Key Tips and Data Points to Defend Your 2015 Marketing Budget
4 Lead Nurturing Tips For Increased Revenues
By George Passwater, Published November 7, 2014 All prospects are not created equal. Not all want to buy right away and move into the qualified status. For these lead types, lead nurturing campaigns give prospects and marketers what they’re looking for – more conversations and higher probability of buying relevant products or services. If you’re … Continue reading 4 Lead Nurturing Tips For Increased Revenues
Top Ten Demand Generation FAILS (Part 2)
By Steve Turley, Published November 6, 2014 Ready. Fire! Aim. Overview: There’s an old story about Uncle Buster from the backwoods in Arkansas. Legend had it that Buster had a homemade bow he carved from a hickory stump, and Buster could shoot his hickory bow more accurately than an Olympic archer using a custom compound … Continue reading Top Ten Demand Generation FAILS (Part 2)
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