Tony Zambito December 6, 2014 In a recent interview, one of the world’s most compelling management consultant, Tom Peters, responded to a question related to what is missing from today’s discussion about management. In classic as well as vintage Tom Peter fashion, he responded: “My real bottom-line hypothesis is that nobody has a sweet … Continue reading Beyond Predictive Marketing: Planning With Persona-Based Strategic Narratives
Mark Mulligan Markets and economy reporter Australians continued to spend more on household items, electronics, clothing and footwear in October, although the rate of growth across all retail categories slowed to 0.4 per cent from an unusually high 1.3 per cent in September. The Australian Bureau of Statistics said on Thursday that its … Continue reading Retail sales beat expectations
Reda Sedrati December 3, 2014 Paying clients are the lifeblood of any business. Before they hand over their hard-earned dollars, however, they need to be convinced that the product or service they’re spending their money on is worth it. But what if you’re a new entrant? What if aside from your parents, siblings and … Continue reading 10 Tried-And-Tested Lead Generation Strategies That Work
Zach Burrus December 3, 2014 Anyone who knows me well knows my affinity for all things Harry Potter. Like my millions of fellow Potterheads out there, I’ve devoured the books and movies multiple times and gone as Harry – broomstick and all – on numerous Halloweens. I’ll even admit to nearly naming my dog … Continue reading How Harry Potter Can Help Industry Pros
Elisa Ciarametaro November 26, 2014 Follow Up Tips for Sales Professionals It’s happened to the best of us, whether as customers, prospects, partners, business associates, employees, relatives, or friends: a lack of follow-up. Either we need to get back to someone, or someone owes us something, and it never comes. Why does this happen? Why … Continue reading Follow-up: Why Is It So Hard?
Jodi Beuder November 25, 201 Summary: In sales you don’t have 20 questions – so how do you decide? Tips for better questioning. Every sales person has them. Call them quotas, plan, metrics – it’s the numbers you have to hit as a sales person. It’s part of the job – “carrying the bag” in … Continue reading What’s Your Question Quota?
Zach Heller November 24, 2014 Welcome to the latest edition of our brand new weekly series, Break the Rules. Each week our plan is to highlight something you will have heard from some marketing expert as a best practice to be disobeyed at your peril. And we’ll tell you why it’s a rule you … Continue reading Break the Rules – Part 6
Frank Bocchino November 23, 2014 For retail businesses, now starts the biggest time of the year. In fact, many retail chains report doing about 90% of their sales from now through the New Year. But for the rest of us, the Monday or Tuesday before Thanksgiving is pretty much the last day of the … Continue reading Should Your Business Close for December?
Mark Hawthorne, Senior Editor November 22, 2014 Australians are spending 10 per cent of the nation’s annual grocery bill on tobacco products, and one in every five dollars spent at supermarkets goes on cigarettes or junk food, according to confidential industry data. Australians now spend 10 per cent of the … Continue reading Cigarettes, junk food drive sales growth
Brooke Oliveri November 18, 2014 As I said in Intro to Conversion Rate, CR is one of the most popular key performance indicators out there. It tells you how many people have done what you wanted them to. A high conversion rate sounds like a good thing, right? It usually is. That’s why … Continue reading 6 Reasons Your Conversion Rate Is Not-So-Great
