Category Archives: Revenue Generation

Building the Right Tech Stack to Support your Revenue Operations Goals

Kristin Grages March 2, 2021 The idea of revenue operations (RevOps) continues to gain mindshare among B2B and B2C leaders. How could it not, with its lofty goals of efficiency, alignment, and success? The idea is a simple one: Combine the efforts of sales, marketing, and customer service to maximize revenue opportunities across the customer’s … Continue reading Building the Right Tech Stack to Support your Revenue Operations Goals →

What Was Your Main Focus When You Opened Your Business?

Revenue Generation

Steve DiGioia February 25, 2021 During the initial business startup phase, providing great customer service may not have been your first thought. Instead, you focused on getting the best location, trendy furnishings, celebrity appearances, and over-the-top promotions that you “knew” would jump-start your business. You thought, “I just gotta get the hip crowd to check … Continue reading What Was Your Main Focus When You Opened Your Business? →

3 Strategies to Maintain Consistent Revenue Growth in Your Business

Revenue Generation

Heather Hiltzik February 17, 2021 It’s no secret that consistent revenue growth is important for businesses to succeed. How can you ensure that your marketing strategy is helping your organization achieve the goal of continual growth? Read on and discover three ways to steadily increase revenue over time. Maintain a Consistent Marketing Strategy Consistency is … Continue reading 3 Strategies to Maintain Consistent Revenue Growth in Your Business →

Marchex Ties Revenue-Generating Conversations To Campaigns

Revenue Generation

Marchex Ties Revenue-Generating Conversations To Campaigns by Laurie Sullivan @lauriesullivan, November 25, 2020 Marchex has developed technology that ties revenue-generating conversations to specific marketing campaigns that generate them. The platform, Marchex Marketing Edge, aggregates conversational data across multiple communications channels such as phone calls, text, and chat, as well as the web forms that people … Continue reading Marchex Ties Revenue-Generating Conversations To Campaigns →

7 Tips to Boost Engagement and Generate More Revenue with Your 2020 Holiday Emails

Revenue Generation

Ioana Dulcu November 3, 2020 Check out these 7 effective tips businesses and content creators can use to boost engagement for holiday emails in 2020. Right before the holidays, businesses in the know pump up their email marketing to catch their customers’ attention. But how can they create holiday emails that engage prospective and existing … Continue reading 7 Tips to Boost Engagement and Generate More Revenue with Your 2020 Holiday Emails →

Percentage of Revenue

Revenue Generation

Elliot Begoun September 29, 2020 canva.com Three times last week, I was asked a similar question. What is the right percentage of revenue? One asked this about marketing expenses, another on acquisition spend, and a third on SG&A costs. In each case, my answer was the same. There is no “right” percentage. Sure there are … Continue reading Percentage of Revenue →

3 Ways to Build the Cash Runway of Your Business!

Revenue Generation

Praveen Mishra July 23, 2020 Cash Runway is the amount of time up to which a business can operate at a loss before running out of cash. If your business is burning through $ 15,000 a month and you have $ 75,000 in the bank, you have five months before you’re in serious trouble. Here … Continue reading 3 Ways to Build the Cash Runway of Your Business! →

Let’s Talk About Revenue

Revenue Generation

Renee Groskreutz — April 14, 2020 Today let’s talk about revenue. By the way, as an aside revenue and profit are not the same thing. This can be confusing sometimes. In this conversation, we are going to discuss what a few phrases mean. I find this a bit confusing but let’s dive in together. I … Continue reading Let’s Talk About Revenue →

Depend on Recurring Revenue? Here’s How to Contain Creation Costs

Revenue Generation

Gretchen Gordon — February 26, 2020 This article is written with field sales teams in mind. However, if you run an inside sales team exclusively, don’t despair, you may still find a nugget or two of helpful information as well. Containing costs is important in every business. But for businesses where the costs of creating … Continue reading Depend on Recurring Revenue? Here’s How to Contain Creation Costs →

Trillion Dollar Club: How Much Profit Per Employee

Revenue Generation

Trillion Dollar Club: How Much Profit Per Employee by Laurie Sullivan , Staff Writer @lauriesullivan, January 23, 2020 Alphabet, Google’s parent, became the latest company to reach $1 trillion in market capitalization, which refers to the total value of a firm’s shares of stock purchased by shareholders. The company stepped into the club alongside Apple, Amazon … Continue reading Trillion Dollar Club: How Much Profit Per Employee →