Dan Moyle — January 15, 2020 We live online. From “Hey Alexa” to hitting Google for every conversational question to ordering groceries online for delivery, our digital and real-life lives have officially merged. It’s a bit like Lawnmower Man or Tron. We’re not sure exactly when it happened, but it happened. And if you’re … Continue reading How a New Website Can Drive Revenue for Your Business
Howard J. Sewell — January 8, 2020 Q4 is over, and with it, the inevitable rush to execute and scale marketing programs designed to somehow, magically, help a company makes its Q4 and year-end numbers. Spoiler alert: no amount of Q4 spend – not even with intent data, ABM, conversational marketing (chat), content experience and … Continue reading 4 Ways to Avoid the Q4 Revenue Scramble
Jane Courtnell — December 31, 2019 The beginning of the 20th Century marks the dawn of the Information Age. This is characterized by a rapid shift from an industrial economy to one that has become primarily based on information technology. It is from within this new digital era, that technological applications (apps) have come about. … Continue reading Average Revenue Per Daily Active User (ARPDAU): What It Is and How It Can Increase Your Revenue
Remington Begg — October 5, 2019 Follow @remingtonbegg Conversations. They’re all around us. We’re in multiple conversations everyday. And then as soon as we put on our marketing, sales or service hat, we turn into that awkward kid who can’t seem to talk to anyone. And it’s sad. Why, as businesses, do we make it … Continue reading 8 Conversational Strategies That Drive Revenue
The Impact Of Star Ratings And Reviews On Revenue by Laurie Sullivan , Staff Writer @lauriesullivan, September 23, 2019 A recent study shows businesses that earn a star rating between 3.5 and 4.5 earn more revenue annually than those with any other ratings, and those earning a 4- to 4.5-star rating earn 28% more in annual … Continue reading The Impact Of Star Ratings And Reviews On Revenue
The Impact Of Star Ratings And Reviews On Revenue by Laurie Sullivan , Staff Writer @lauriesullivan, August 9, 2019 A recent study shows businesses that earn a star rating between 3.5 and 4.5 earn more revenue annually than any other ratings, and those earning a 4- to 4.5-star rating earn 28% more in annual revenue. Five-star-rated … Continue reading The Impact Of Star Ratings And Reviews On Revenue
Choncé Maddox — August 7, 2019 — August 7, 2019 StartupStockPhotos / Pixabay If you’re an independent contractor or freelancer, you’ll love having the ability to set your own hours and rates. You may also find it a little awkward to negotiate with clients and ask for more money. Knowing how to ask clients for … Continue reading How to Ask Clients For a Higher Rate
Steven Imke — July 18, 2019 Follow @SteveImke — July 18, 2019 When it comes to choosing revenue streams as part of the overall Business Model Canvas, there are many factors that affect your sources of revenue. Pricing Mechanisms Your first consideration when defining your revenue streams is to give some thought to your general … Continue reading Revenue Streams and Your Business Model
It is more critical than ever that sales and marketing collaborate in the full sales process. Jennifer Cannon on June 6, 2019 Challenges between sales and marketing, stemming from broader organizational issues, are not uncommon. From miscommunication to mismatched data, there are plenty of frustrating problems that hinder alignment across siloed teams. A recent report … Continue reading Are revenue optimization teams the answer to alignment issues between sales and marketing?
Jim Haudan — December 14, 2018 Follow @jhaudan — December 14, 2018 While I’ve learned many lessons throughout my career, this one is something I always come back to — be wary of the mindset that numbers trump everything else. And that’s why this quote is a favorite of mine: “Not everything that can be … Continue reading How One Company Grew Revenue by $16 Million in 6 Months
