by Meera MurthyAugust 25, 2016 When thinking about marketing attribution and ROI measurement, many marketers tend to get a little anxious. As a marketer, you are spending a tremendous amount of time and budget to drive people to your websites and apps, engage them while they are there, and encourage them to return. Isolating the … Continue reading The Truth Behind Attribution Reporting
by Jordan Con Follow @jordanmconAugust 23, 2016 Paid Media – whether it’s search, social, display, etc. – is a critical component of every B2B marketing plan. It ensures that your brand and your content is seen by a targeted audience and, compared to many other marketing channels, it’s scalable. But as any paid media practitioner … Continue reading How To Measure Paid Media ROI (ROAS)
by Aaron Baar, Staff Writer, August 16, 2016 Given its wide-ranging purpose (from initial research to late-stage price comparison) and cross-platform presence leading to attribution challenges, it should be no surprise that many marketers — particularly small business — are having difficulty understanding just how, or even if, their search marketing efforts are working. Two … Continue reading Why Is Proving Search ROI So Difficult?
Columnist Estelle Derouet discusses the direct hit that fraudulent email can take on your revenue and what you can do to fight it. Estelle Derouet on July 22, 2016 Marketers rely on key performance indicators (KPIs) to prove their value to the business. And email is a key driver of those metrics, generating more … Continue reading 3 ways phishing destroys marketing ROI
By Rohan Ayyar July 12th, 2016 A/B testing is the industry standard for any digital activity aimed at increasing conversions or doing the best for your audience. Whether it’s about websites, email campaigns or in-app communication: everyone says, “Don’t forget to A/B test!” But maybe you should. Because honestly, A/B testing isn’t the only kind … Continue reading Multi Armed Bandits & A/B Testing: Which Makes You More Money
by Anna Colibri June 6, 2016 Follow @annacolibriJune 6, 2016 You may have heard the saying, “Content is King,” and it is (I naturally prefer the term “Content is Queen” because at Colibri Digital Marketing, our team of copywriters and social media specialists is mostly women). Now more than ever, male or female, having a … Continue reading 4 Ways to Increase ROI When Hiring a Freelance Ghost Writer
School’s nearly out, and it’s time for summer vacations. Contributor John Cosley shares data on what travel-related keywords and creative approaches are paying dividends for advertisers in the sector. John Cosley on May 26, 2016 As spring has truly sprung and summer is just around the corner here in the US, many travel brands … Continue reading Journey to better paid search ROI with this travel ad copy data
How do you accurately determine your social ad spend ROI? Columnist Andrew Osmak discusses the benefits of using call tracking to measure your success. Andrew Osmak on May 23, 2016 Social media advertising is on the rise and set to increase exponentially. In fact, a CMO survey of marketing executives reveals a projected increase … Continue reading ROI beyond likes and shares: 5 ways calls validate social ad spending
by Joshua Breyfogle May 5, 2016 Follow @SimplySocialGRPMay 5, 2016 Marketing is like the long holes on a golf course, digital marketing is no different. You can’t expect to get good quantifiable results in a short amount of time. Some people especially people who are not formally educated in marketing have this notion that you … Continue reading ROO vs ROI – Digital Marketing’s New Success Metric
by Donna Miller April 30, 2016 Follow @C3WorkplaceApril 30, 2016 Source: Slideshare Wouldn’t you like a return of 4300% on your investment? Heck yeah! Here are a few more stats from the same source (Hubspot): 70% of digital marketers find this platform to deliver their top ROI 60% of all marketers report this platform delivers … Continue reading An ROI of 4300% and a Few How-to’s
