by Eric V. Holtzclaw April 30, 2016April 30, 2016 Through my work I’ve met with professionals of all backgrounds whose jobs span the professional spectrum. And many face the same challenge: delivering measurable return on investment. It’s par for the course that departments need to represent their successes, but it’s a bit tougher for marketers … Continue reading In Search of ROI
by Ben Green April 22, 2016 Follow @bnkg99April 22, 2016 With 85% of B2B buyers suggesting that businesses should present information via social networks, it’s a good time to be a marketing agency offering social media services. But with that mounting pressure, many in-house marketing teams are believing myths and making costly mistakes, hurting conversions … Continue reading Social Media ROI Myths Your Clients Believe – And How to Convince Them Otherwise
by Matt Press April 7, 2016 Follow @splashcopyApril 7, 2016 Nowadays, most savvy business owners know that blogging is just about the most cost-effective marketing tactic out there for achieving fast growth. But there’s a huge difference between blogging and smart blogging. While some brands have a killer content marketing strategy and consistently create amazing … Continue reading 3 Business Tools That Will Send Your Blogging ROI Through the Roof
by Ryan Hanehan March 10, 2016 Follow @RHanehanMarch 10, 2016 PPC advertising is really only another form of statistics. Every time you make a change, you have to monitor performance, and its effectiveness over time. You use key metrics to determine areas that need improvement and areas that are performing well. You use pivot tables … Continue reading 6 Tips to Increase ROI with AdWords Search Campaigns
by Tahir Akbar February 23, 2016 Follow @tahirakbrFebruary 23, 2016 When I wrote 7 tips to become an expert SEO in 2015 last year, I didn’t expect it going viral and turning a very popular content piece on Business2Community. The response to the post endorsed one key assumption that despite all hue and cry, marketers … Continue reading 5 Tips to Improve Your SEO ROI in 2016
by Angela Hausman, PhD November 15, 2015 Follow @MarketingLetterNovember 15, 2015 Image courtesy of Occam’s Razor As you see above, defining the ROI of digital marketing is a challenge. Measuring it is easy, once you have the right definition. What’s a Tweet worth? People ask me all the time: What’s a social post worth? My … Continue reading What’s the ROI of Digital Marketing? [Infographic]
by Juliet Carnoy November 13, 2015 Follow @juels050November 13, 2015 With the proliferation of online channels in addition to those of traditional marketing, there’s a constant battle for the consumer’s attention. Rather than rely solely on a creative team to produce content, your brand should consider turning to your own customers. Putting in the time … Continue reading 4 Social Media Campaigns with Real ROI
Alex DittyOctober 23, 2015 Instagram marketing strategies that will increase your ROI Instagram can be a valuable asset for your social media marketing. But if you’re not initially seeing success with the visual network, you don’t need to give up hope. There are some tactics that you can take to increase your Instagram marketing ROI. … Continue reading 7 Methods to Improve Your Instagram Marketing ROI
Sebalis DavisOctober 20, 2015 You’ve been combing through a website that caught your attention. The product you read about is downright awesome, and now you’re curious. You want to see it live! So you request information about their service and hear, “Someone will respond to your inquiry in 24-48 hours.” You’re at the mercy of … Continue reading Boost Your Website ROI with Instant Connections
By Tricia Mool September 29th, 2015 When I built my first WordPress website, and I am using the word “built” liberally, I was encouraged by how many plugins could support the goals I had and what I wanted to do. But these days, the market offers an ever increasing number of plugins–and that’s particularly true … Continue reading Website Analytics: Plugins That Provide Post Stats
