Thad Kahlow — March 29, 2017 — March 29, 2017 One of the biggest challenges facing businesses today isn’t garnering attention—in fact, with more and more emphasis on social media and digital awareness, it’s never been easier to get eyes on your business. Brands seem to explode out of nowhere. They pop up online and … Continue reading How to Improve Marketing ROI through CRO
So, you’ve just implemented a new marketing attribution solution. Now what? Columnist Alison Lohse explains how you should be spending those first three months to achieve positive ROI. Alison Lohse on March 16, 2017 Your marketing attribution solution should have positive ROI and start paying for itself within 90 days of implementation. This goal … Continue reading 4 steps to ROI-positive marketing attribution in 90 days
Ali Liaquat — January 20, 2017 Follow @a_liaquat— January 20, 2017 Even though social media spending is projected to account for 16% of the digital ad market by 2017, how many of us really understand what we’re getting out of it? What is the return on investment (ROI) of your social media campaign? And how … Continue reading How to Measure the ROI of Your Social Media Campaign
Sid Nandy — December 6, 2016 Follow @sidnandy— December 6, 2016 Have you used email marketing lately? How good is your ROI from it? Being a growth hacker who believes a lot in new age digital marketing, for me, resorting to email marketing was really a low point. However, after being suggested by a few … Continue reading Outgrow Your Email Marketing ROI
by Laurie Sullivan@lauriesullivan, December 2, 2016 Marketing budgets rose slightly in 2016 compared with 2015, but the latest findings from a benchmark study suggest that CEOs still lack a strong commitment to digital advertising and marketing. The insight comes from CMOs and CIOs who participated in the Leapfrog 2016 CMO Digital Benchmark Study. In fact, three out … Continue reading Marketers Say Proving ROI More Important Than Brand Awareness Metrics
Blair Symes — October 29, 2016 — October 29, 2016 Most metrics and analytics ignore conversions on cellphones. Is your ROI calculation completely wrong? In 2017, digital ad spending in the United States will exceed TV ad spending for the first time. And, by 2020, marketers will spend 36 percent more on digital than on … Continue reading Call Conversions: The Blind Spot Threatening Digital Marketing ROI
by Katherine FrangosOctober 16, 2016 The forefront of retail looks gloomy this year. Walmart announced their predicted earnings in 2017 will be a standstill [1]. They’ve already closed 269 stores and laid off thousands of employees across the US. Even in the UK, “high street continued to suffer a difficult period this summer [showing] a … Continue reading How to Maximize Retail Mobile ROI with Beacons
By Aleh Barysevich October 5th, 2016 The impact of social media on sales and revenue is still something that businesses struggle to measure, even with its wide use in marketing. And without knowing the hard numbers, it can be difficult to improve your current strategy. However, by using certain methods and tools, you can begin … Continue reading How Do You Measure Social ROI?
by Shanelle MullinSeptember 16, 2016 With Google processing over 40,000 searches every second and Facebook being a hub for 1.13 billion daily active users, Google AdWords and Facebook ads are obvious choices for PPC campaigns. But is one better than the other? Are the optimization processes for both similar? What about A/B testing? These are … Continue reading Facebook Ads vs. AdWords: How to Decide and Start Optimizing for ROI
by Samantha SelskySeptember 2, 2016 Forrester Research recently reported that B2B eCommerce was set to grow to more than $ 1.13 trillion by 2020, and that means growth potential for B2B companies moving into eCommerce. Understanding how to measure the returns on investment (ROI) you’re getting – or plan to get – from your B2B … Continue reading How to Measure Your B2B eCommerce ROI
