Choncé Maddox — February 11, 2020 Small business owners tend to invest quite a bit of money into their businesses each year. If you’re new to self-employment or are looking to break into a new field, you may consider hiring a coach to help you succeed. Working with a coach to help your bottom line … Continue reading 3 Ways to Increase Your ROI When Hiring a Coach For Your Business
Category Archives: Return On Investment – ROI
LinkedIn Data Finds Marketers Measure ROI Too Quickly
LinkedIn Data Finds Marketers Measure ROI Too Quickly by Laurie Sullivan , Staff Writer @lauriesullivan, October 29, 2019 Measuring the return on investments for any type of campaign takes time and patience, according to data released Tuesday. LinkedIn’s research, focused on return on investments from more than 4,000 digital marketers, found that marketers are expecting too … Continue reading LinkedIn Data Finds Marketers Measure ROI Too Quickly
How to Instantly Boost Your Facebook Ad ROI
Jared Atchison — June 8, 2019 — June 8, 2019 If you have an online store, you need to figure out how to spread the word about your products. Investing in Facebook ads to show to your target audience is a great way to get your content in front of the right people and make … Continue reading How to Instantly Boost Your Facebook Ad ROI
The Building Blocks of SAM ROI
Diane Conaway — April 4, 2019 — April 4, 2019 Software Asset Management (SAM) is a critical but often underrated business process. A mature software asset management process provides the capabilities needed for effective maintenance, control, and protection of software assets across the various stages of their lifecycle. As your SAM strategy becomes more sophisticated, … Continue reading The Building Blocks of SAM ROI
5 ways to hack a higher marketing ROI
Contributor Rex Briggs shares a historical and insightful take on how marketers should look at marketing ROI and ways to increase it. Rex Briggs on July 30, 2018 We often talk about marketing ROI, or the return on investment in advertising, as if it is a fixed and immutable number. You may have heard … Continue reading 5 ways to hack a higher marketing ROI
Nurturing Your Long Tail Partners to Maximize Channel ROI
Josh Swenson — July 27, 2018 — July 27, 2018 geralt / Pixabay As a channel marketer, you’re likely very familiar with your top channel partners. They are the ones who engage with you often and send you referrals regularly. If your program has a number of active, vocal partners it’s possible they take up … Continue reading Nurturing Your Long Tail Partners to Maximize Channel ROI
4 Most ROI-Generating Ad Formats
4 Most ROI-Generating Ad Formats by Ivan Guzenko , Columnist, June 28, 2018 We’re witnessing a massive transformation of advertising technologies. Advertisers modify their marketing strategies, adjust new ad placement approaches, and maximize ROI with new ad formats. Brands are no longer chaotically placing banners throughout websites. Instead, they embrace interstitials, rewarded videos, and expandable … Continue reading 4 Most ROI-Generating Ad Formats
Cost vs. ROI on Top Marketing Talent: Are Pay Bands Holding You Back?
Bob Van Rossum — June 26, 2018 Follow @BobVR — June 26, 2018 You want to grow your business and drive ROI, and the most optimal way to do so is by finding worthwhile marketing executives to lead topline growth. So, how do you successfully go about attracting and retaining A-level employees in your next … Continue reading Cost vs. ROI on Top Marketing Talent: Are Pay Bands Holding You Back?
Behavioral Targeting For Health Care Takes Twist To Prove ROI
Behavioral Targeting For Health Care Takes Twist To Prove ROI by Laurie Sullivan , Staff Writer @lauriesullivan, June 11, 2018 Tomorrow Networks has developed a way to measure its pharmaceutical clients’ campaigns that goes beyond traditional digital metrics, which the company’s executives believes will work in other industries. The strategy increases the transparency and proves the … Continue reading Behavioral Targeting For Health Care Takes Twist To Prove ROI
Next Level Influencer Marketing: ROI Answers for Your Brand
Kristen Matthews — May 15, 2018 Follow @kristenwords— May 15, 2018 Just like any other marketing strategy, there are many levels to an influencer marketing campaign. The basics are crucial: find a fit for your brand, establish a budget, and be thoughtful and thorough when engaging your influencers. However, you’ll undoubtedly have lots of questions … Continue reading Next Level Influencer Marketing: ROI Answers for Your Brand
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