95% Of Companies Get Zero ROI From GAI Initiatives, MIT Study Finds by Laurie Sullivan , Staff Writer, August 29, 2025 Generating higher returns on investments from generative artificial intelligence (GAI) may be a little more difficult to achieve than some executives initially thought, although many companies are throwing millions and sometimes billions of dollars … Continue reading 95% Of Companies Get Zero ROI From GAI Initiatives, MIT Study Finds
Automated email campaigns need care to keep earning. A quick audit can turn a forgotten send into a top performer. Jeanne Jennings on August 19, 2025 I, like most marketers, love automation. It’s the “magic money machine” of the email world. You set up a triggered series, watch it run, and bask in its … Continue reading ‘Set it and forget it’ is how automated email ROI dies
Understanding user conferences’ true costs and revenue potential is the key to building a business case for events as a cornerstone of content strategy. Lisa Shaw on January 3, 2025 Understanding the real costs of events — and how to manage them effectively — is the difference between a successful conference and a budget … Continue reading How to maximize event ROI using smart budgeting
Ensure your conference investment pays off with these tips on strategic preparation, targeted outreach and effective follow-up. Ali Schwanke on August 29, 2024 Conference season is in full swing. If you’re spending that much cash, be sure you’re getting results, whether it’s acquiring new leads, closing deals or starting new partnerships. Conferences can drain … Continue reading 3 tips to maximize your ROI at events
Looking at the methods used to personalize, how efficiently they are performed and how they are improved over time is part of measuring ROI. Greg Kihlstrom on December 27, 2022 This is the third of a three-part series on the ROI of personalization. You can read the first part (audience measurements) here and the second … Continue reading The ROI of personalized experiences: Process measurements
Learn ways to measure the returns of personalization by audience performance and why creating a first-party data strategy matters. Greg Kihlstrom on December 13, 2022 Recent statistics support the need for brands to create more personalized customer experiences. 80% of consumers are more likely to purchase from brands that provide tailored experiences. 70% of consumers … Continue reading The ROI of personalized experiences: Audience measurements
Measuring marketing performance is a delicate balance between science and art. Wrike on December 6, 2022 There once was a time when marketing was more art than science. Understanding whether or not your creative asset, display ad or even a TV spot was driving customers to your business took a lot of work. And … Continue reading Supercharge your marketing ROI for success by Wrike
Marketing teams can produce more insights with less data. It starts with taking advantage of a simple idea: decision playbooks. Ruben Ugarte on November 9, 2022 I was talking with a marketing VP at a large retailer about their challenges with data. I expected them to ask me about how to get more (or better) … Continue reading How to quantify the ROI of data using decision playbooks
Tear down the illusory predictability and control of traditional marketing spend analytics. Replace them with perception and reaction. William Terdoslavich on February 21, 2022 This is the second part of a two-part article. The first part, “Return on investment is missing in action,” can be found here. Life would be a lot simpler if marketing … Continue reading Static ROI metrics, meet dynamic marketing situation
Forget about predicting ROI in today’s lightning-fast digital environment. Instead, develop agile, reactive response systems. William Terdoslavich on February 14, 2022 The marketing team spent its budget dollars wisely. But management can’t see the results. When business spends money on anything, it expects to see a “return on investment”— a lift that has some correlation … Continue reading Return on investment is missing in action
