Sprout Social finds most merchants fail to respond to consumer questions on Facebook and Twitter, a problem compounded during the holiday shopping season when the volume of requests increases. Martin Beck on November 5, 2015 Quka / Shutterstock.com Ignoring your customers is a cardinal sin of business. Yet that’s exactly what a large majority … Continue reading Study: Retailers Are Ignoring More Than 80% Of Customers’ Social Media Requests
Dave BrockOctober 15, 2015 I got an interesting email from a lead gen company. There was a fascinating line in the email: “We just published a study at [Company Name] about how conversion rates on cold sales emails improve if you gratuitously mention a famous customer, investor, or shared LinkedIn contact.” I was intrigued by … Continue reading Gratuitous Name Dropping And Other Deceptions
Globally, spending among B2B advertisers helped drive overall increase in average advertiser spend. Ginny Marvin on September 17, 2015 Advertisers continue to increase investment in Facebook retargeting, with average spend per advertiser increasing by 31 percent year over year, according to a new study from retargeting platform AdRoll. Much of the spending growth is being … Continue reading Advertisers Spend On Facebook Retargeting Up 31 Percent YoY [Study]
Video advertising platform Ooyala says smartphone video plays are outpacing tablets four-to-one. Amy Gesenhues on June 26, 2015 After doubling year-over-year numbers in Q4 2014, mobile video views are continuing to rise at a staggering speed according to the latest report from video advertising platform Ooyala. Using online video metrics from its more than 500 … Continue reading Mobile Video Views Jump 100% YoY In Q1 2015, Up 367% Since 2013 [Report]
BusinessVibesJune 4, 2015 Since the first “The Internet Report” was published twenty years ago, the number of Internet users has risen from 35 million in 1995 to over 2.8 billion today. The latest Internet Trends Report, which presented by the legendary internet analyst from the venture capital firm KPCB, takes insightful look at today’s key … Continue reading Highlights of Mary Meeker’s Internet Trends Report 2015
A new study shows that data linkage is again the biggest challenge to marketers and their cross-channel marketing efforts. Greg Finn on June 3, 2015 The holy grail of digital marketers is the single customer view that can unlock the potential of personalization and the insights into consumer behavior. A new study from Experian however shows … Continue reading Report: 89% Of Marketers Have Problems With Cross -Channel Marketing, Data Linkage Is The Biggest Culprit
The move would let advertisers target customers in search results using email addresses or other CRM data. Ginny Marvin on April 15, 2015 There may finally be an answer to the question of whether Google will ever loosen the reigns on ad targeting and allow marketers to use their first-party data to reach existing customers. Citing anonymous … Continue reading Report: Google May Allow First-Party Data Targeting In Search Within The Year
Nearly half of search-generated calls were from existing customers. Greg Sterling on March 20, 2015 A fascinating new report from Marchex analyzed 1.8 million calls to compare the performance of different mobile ad channels in driving new sales prospects in the Financial Services and Insurance categories. The ad channels examined were directories, search engines, Marchex’s … Continue reading Report: Mobile Display Ads Outperformed Search In Delivering New Customer Calls
Ruxandra MindrutaMarch 19, 2015 Today’s consumers are greatly empowered. With access to review websites, social platforms and blogs, buyers can now make better informed shopping decisions based on opinions or feedback from fellow consumers. Social networks like Facebook and Twitter have become platforms of choice for customers seeking assistance or looking to make a complaint. … Continue reading Research: Do Brands Live Up To Customer Expectations On Social?
Specific tactics can make a big difference in campaign performance. Greg Sterling on March 17, 2015 The Mobile Marketing Association (MMA) is releasing a series of new “Smart Mobile Cross Marketing Effectiveness” studies and data that argue for larger mobile ad budgets. They also offer specific mobile best practices that can dramatically improve mobile ad performance. Billed as “the first comprehensive … Continue reading Report: Mobile Best Practices Can Boost Campaign Performance Up To 160 Percent
