Nearly a third of digital marketers reply completely on big data when making decisions according to Forrester’s latest survey. Jennifer Cannon on June 13, 2019 As marketers, we strive to design customer experiences that leave lasting impressions, drive conversions and keep our customers coming back for more. But do we rely too heavily on big … Continue reading Forrester: Over-reliance on big data, siloed teams impede customer insights
Category Archives: Reports
Google: Loyalty Drops To Fourth On The List
Google: Loyalty Drops To Fourth On The List by Laurie Sullivan @lauriesullivan, August 21, 2018 People have tons of booking options to travel. Loyalty programs have become synonymous with points, freebies and member discounts. Become a loyal consumer to accumulate the most points. Most consumers sign up for multiple loyalty programs for the same type … Continue reading Google: Loyalty Drops To Fourth On The List
Report: Social media sentiment not predictive of offline brand outcomes
Online and offline brand conversations occur in two vastly different ecosystems. Greg Sterling on July 13, 2018 The conventional thinking is that social media conversations about brands are representative of broader consumer sentiment in the overall market. However, new research from Engagement Labs finds online discussions and sentiment are not necessarily predictive of offline … Continue reading Report: Social media sentiment not predictive of offline brand outcomes
Google Reports Less Than 1% Of Websites Visited In 2017 Were Filled With Spam
Google Reports Less Than 1% Of Websites Visited In 2017 Were Filled With Spam by Laurie Sullivan @lauriesullivan, June 28, 2018 Google’s 2017 webspam report released Thursday shows that less than 1% of those searching on its engine landed on a spam-filled website, and the number of hacked websites fell by 80% compared with the … Continue reading Google Reports Less Than 1% Of Websites Visited In 2017 Were Filled With Spam
Report Shows 83% Of Websites Have Issues
Report Shows 83% Of Websites Have Issues by Laurie Sullivan @lauriesullivan, June 20, 2018 Every millisecond counts when a webpage loads in a browser window — yet nearly 83% of websites have issues that slow them down, according to a study released Wednesday. SEMrush performed site audits and created performance reports by analyzing 150,000 random … Continue reading Report Shows 83% Of Websites Have Issues
Report: Key to SMB advertiser retention is onboarding engagement and early upselling
Vendasta offers an anti-churn formula of sorts to marketing companies serving the small business market. Greg Sterling on June 20, 2018 Customer retention is a persistent and vexing problem for many companies that serve the small and medium-size business (SMB) market. But enterprise software company Vendasta thinks that it has found a formula of sorts … Continue reading Report: Key to SMB advertiser retention is onboarding engagement and early upselling
The 2018 Insider Threat Report [Infographic]
Patrick Knight — April 26, 2018 Follow @veriato — April 26, 2018 Studies continue to show that insiders – whether regular employees, IT staff or contractors – can be just as or more damaging to an organization as outsiders. And it isn’t just malicious employees intending to directly harm the company through theft or sabotage. … Continue reading The 2018 Insider Threat Report [Infographic]
Report: Millennials least influenced by retail advertising, most active tech adopters
The bar is getting higher for retailers, and most of them won’t clear it. Greg Sterling on April 26, 2018 It may be that different generations have always shopped differently. However, new research from Euclid shows that millennials stand apart from earlier generations in their shopping habits and use of technology. The new Euclid report … Continue reading Report: Millennials least influenced by retail advertising, most active tech adopters
Gartner Analyst: Marketers Struggling with Parts Of GDPR
Gartner Analyst: Marketers Struggling with Parts Of GDPR by Laurie Sullivan , Staff Writer @lauriesullivan, April 9, 2018 Gartner analysts estimate that by the end of 2018, more than 50% of companies affected by the European Union’s General Data Protection Regulation (GDPR), which goes into effect May 25, 2018, will not be in full compliance with … Continue reading Gartner Analyst: Marketers Struggling with Parts Of GDPR
4 reports you can pull from Ahrefs that you didn’t know existed
Columnist Kevin Rowe points out some handy reports available in Ahrefs for helping to inform your link building, SEO and content strategy. Why not check them out? Kevin Rowe on January 16, 2018 Author’s note: Besides being a customer of Ahrefs, I have no affiliation with the tool, and this is not a paid … Continue reading 4 reports you can pull from Ahrefs that you didn’t know existed
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