Yelp will prompt users to write reviews after an offer-driven check-in. Greg Sterling on March 6, 2015 At the LSA-SMX West Local Search Advantage Workshop this week, Yelp’s Luther Lowe offered a number of “white hat tips” for marketers on reputation management and reviews. There was one gem that I was totally unaware of: “incentivized … Continue reading Incentivized Check-ins: A “White-Hat” Trick For Getting More Reviews On Yelp
Business.comFebruary 25, 2015 For better or for worse, most marketing tactics are now built upon content. In fact, according to the Content Marketing Institute’s 2015 B2B Content Marketing Trends & Benchmarks report, 70% of B2B marketers are creating more content than they did one year ago. According to the same CMI study, company blogs are … Continue reading Why the Company Blog is More Important Than You Think
Mobile trends are consistent across platforms despite differences in user behavior and intent. Ginny Marvin on January 16, 2015 In its Q4 2014 Benchmark Report, Marin Software looked at performance by device across social, display and search campaigns running through its platform. Overall, desktops lost 6.3 percent of click share, primarily to smartphones which … Continue reading Compare Search, Social & Display Performance On Mobile & Desktop [Report]
