Mike Parry — March 30, 2018 — March 30, 2018 Have I got your attention? I’m going to say something else controversial, GDPR is not about email marketing! GDPR doesn’t cover email and the ICO doesn’t care how many times you email your data, once in the morning and once in the afternoon, once a … Continue reading GDPR – The Email Marketing Red Herring
Category Archives: Regulations
Terms Of Abuse
Terms Of Abuse by Sarah Fay , March 29, 2018 Data is the lifeblood of any algorithm. To have newer forms of AI marketing platforms perform, it is essential to have access to multiple forms of data, which stem largely from user activity. The fact that consumers generate and provide this data is increasingly … Continue reading Terms Of Abuse
For all the procrastinators, here’s some GDPR triage
If you’ve been slow to comply with the EU’s personal data requirements — or if you don’t know where to begin — here are a few suggestions. Barry Levine on March 26, 2018 Perhaps your company hasn’t really done anything to get ready for the General Data Protection Regulation (GDPR), which goes into effect … Continue reading For all the procrastinators, here’s some GDPR triage
All About the GDPR
Staying compliant in a new era of data privacy While deregulation has been a stateside trend over the past decade, the 28 members of the European Union are gearing up for a massive increase in regulations around data privacy in the form of the General Data Protection Regulation (GDPR) — and this regulation will make … Continue reading All About the GDPR
Google Working On Non-Personalized Ad-Serving Option To Comply With GDPR
Google Working On Non-Personalized Ad-Serving Option To Comply With GDPR by Laurie Sullivan @lauriesullivan, March 23, 2018 Publishers working with Google that target ads to European consumers will gain a way to serve non-personalized ads before the General Data Protection Regulation (GDPR) privacy rules go into effect May 25. The move is part of Google’s … Continue reading Google Working On Non-Personalized Ad-Serving Option To Comply With GDPR
FEC Proposes New Rules For Online Ad Disclosures
FEC Proposes New Rules For Online Ad Disclosures by Wendy Davis , Staff Writer @wendyndavis, March 15, 2018 More than one year after the last presidential election, the Federal Election Commission is inching forward with plans to craft new rules for online political ads. The agency just released two proposals for online disclaimers that would state who … Continue reading FEC Proposes New Rules For Online Ad Disclosures
Is Marketing Leading GDPR For Your Company?
Is Marketing Leading GDPR For Your Company? by Paul Sonntag , Columnist, March 8, 2018 With the EU’s General Data Protection Regulation (GDPR) going into effect on May 25, many organizations are coming to the realization that the time for action has arrived, or may actually have arrived unnoticed many months ago. For some, marketing … Continue reading Is Marketing Leading GDPR For Your Company?
How to Run Instagram Sponsored Posts Without Getting Slapped by the FTC
Allie Decker — March 10, 2018 — March 10, 2018 Influencer marketing is an incredibly lucrative industry – and powerful marketing move for brands. Businesses, especially those new to Instagram and marketing on social media, should consider running an endorsed or sponsored Instagram post from time to time. Working with influencers gives your brand a … Continue reading How to Run Instagram Sponsored Posts Without Getting Slapped by the FTC
GDPR Resource Kit: Getting You and Your Vendors Ready for GDPR
Nicolas Moinard — March 5, 2018 — March 5, 2018 The European General Data Protection Regulation (GDPR) will come into effect on May 25th, 2018 and will directly affect not only businesses in EU member states, but any business who interacts with EU citizens. Those organizations who are not compliant may face heavy fines, up … Continue reading GDPR Resource Kit: Getting You and Your Vendors Ready for GDPR
Cookies Will Crumble, But Not Because Of GDPR
Cookies Will Crumble, But Not Because Of GDPR by Sean Hargrave , Staff Writer, February 22, 2018 Interesting to see that nearly two in three US marketers believe that cookies are going to crumble within the next two years. That’s not just because it’s an interesting observation in itself and undoubtedly speaks to the looming … Continue reading Cookies Will Crumble, But Not Because Of GDPR
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