Small businesses are exempt. US-only companies are not at risk. ‘Legitimate interest’ allows marketing without consent. And other myths. Barry Levine on February 2, 2018 The upcoming General Data Protection Regulation (GDPR) is confusing enough without having to be weighed down by misconceptions. So, here is a list of the top misconceptions about GDPR, … Continue reading Here are 9 misconceptions about GDPR
PageFair says the current digital ecosystem is dying, and here’s how to fix it. Barry Levine on January 12, 2018 Consent “isn’t going to work” for programmatic or direct-sold advertising under the General Data Protection Regulation (GDPR). That’s the conclusion of Johnny Ryan, head of ecosystem at anti-ad-blocking solutions provider PageFair. His firm has … Continue reading ‘Consent is unworkable’ for programmatic ads in the era of GDPR
Robert Woo — December 21, 2017 — December 21, 2017 “HOW ADVERTISERS COULD BE HURT IF NET NEUTRALITY DIES” — Ad Age, May 22, 2017 “THE END OF NET NEUTRALITY COULD BE GOOD FOR MARKETERS — AND BAD FOR ALMOST EVERYONE ELSE” — Ad Age, November 22, 2017 “Ask me in another six months for … Continue reading What the End of Net Neutrality May Mean for Affiliate Marketing
The General Data Protection Regulation is edging ever closer. Columnist John Steinert explains how marketers can use the impending change as a catalyst for delivering marketing ROI. John Steinert on December 14, 2017 One thing that’s been both helpful to the companies I’ve worked for and to my own success has been a willingness … Continue reading GDPR won’t kill you. It’ll make you stronger
Marketers today typically have access to a wealth of data about their customers and prospects, but that doesn’t mean it’s a free for all. Contributor EJ McGowan advises how marketers can deliver personalized content while respecting customers’ privacy concerns EJ McGowan on July 25, 2017 The digital disruption that has revolutionized the way people … Continue reading Forging customer connections in a privacy-obsessed world
By Heba Hosny June 13th, 2017 “Your readers should feel so compelled to read your copy that they cannot stop reading until they read all of it as if sliding down a slippery slide” – Joseph Sugarman Wikipedia defines copywriting as “the act of writing text for the purpose of advertising or other forms … Continue reading How To Give Your Copywriting A Conversion-Focused Uplift [Examples]
Dave Sutton — June 12, 2017 — June 12, 2017 If you’re going to invest the time and money to protect your intellectual property, you must be prepared to defend your rights. – Jim Blasingame, Small Business Advocate A couple of weeks ago, I was interviewed by Jim Blasingame, host of the syndicated radio program … Continue reading 3 Proven Ways Marketers Protect Intellectual Property
Rachel Bailey — June 8, 2017 Follow @rachelf414— June 8, 2017 geralt / Pixabay It’s scary how smart scammers are these days. According to Bloomberg BNA, the number of organizations that fell prey to a W-2 email scam rose substantially this year. Citing IRS officials, Bloomberg explained that this scam involved identity thieves posing as … Continue reading How to Know If It’s Really the IRS Contacting You
Peter Szanto — June 7, 2017 Follow @szantopeter— June 7, 2017 Here are my written thoughts on it. (Summary at the end) What’s the name of the third person to fly the Atlantic Ocean solo? Do you know it? I didn’t. The real question is that how hard is to figure out what our … Continue reading I met with Garyvee and asked him about the Law of Category
Warren Knight — April 2, 2017 Follow @warrenknight— April 2, 2017 I’ll never forget the time I was on holiday on the Almafi coast for my birthday in 2009 and I received a call from a 001 phone number. I answered in my usual happy but professional tone and in return I heard; “this is … Continue reading What Are The Copyright Rules On Using Images Online?
