Category Archives: Product Management

The Product Focused Company

Dave BrockJanuary 30, 2015 I spend a good amount of time calling on the customers and prospects of my clients. Recently, I was doing some win reviews. We were very interested in learning more about why these customers bought from my client. The key competitor was much larger and the dominant force in the industry. … Continue reading The Product Focused Company →

4 Aspects Every Outstanding Product Announcement Needs

Product Management, Strategy

Kathy McGovernJanuary 8, 2015 Email is a fantastic way to announce a new product or service your business is offering. The key to getting your audience excited about your latest business offering is by answering these four questions in your next product announcement email: What is is? Why should I care? What’s included? How do … Continue reading 4 Aspects Every Outstanding Product Announcement Needs →

How To Decide What Types Of Questions To Use In Your Surveys

Product Management

Rachel KrugJanuary 7, 2015 Crafting the perfect survey question isn’t just about what you ask; it’s also about how you ask the question. The types of questions you decide to use can have a major impact on the insight you’re able to gather, and could be the difference between an online survey that helps you … Continue reading How To Decide What Types Of Questions To Use In Your Surveys →

Is Your Website Search a Marketing or an IT Function?

Product Management, Web Management Guidelines

Mike MoranJanuary 2, 2015 You can probably guess which one I think it should be. Yes, I am a longtime IT person, but even I will tell you that marketing needs to run your website search, just as marketing probably runs the rest of your website. Now, I know there is a lot of technology … Continue reading Is Your Website Search a Marketing or an IT Function? →

Is There Greater Potential For Your Entry-Level Product?

Product Management

Gregg Hano December 3, 2014 Many businesses give their entry-level products less effort than more advanced products. I certainly understand why some might think this way – revenue per customer is lower, support needs are greater and many are ‘tests’ or ‘proof-of-concepts’ of which only a small percentage may become viable products and long term … Continue reading Is There Greater Potential For Your Entry-Level Product? →