Amanda McGuinnessJune 18, 2015 When you are looking for a new product or service, where do you go for suggestions? The Internet? Friends? Customer reviews? Some people may go to all three, but many rely on just one. If you are producing a lot of your own content, but your potential consumers are relying only … Continue reading Getting Noticed: SEO, WOM, and Crowdsourcing
Keith GriffisJune 16, 2015 What Delta Airlines can teach you about marketing your boring product:So you think you can’t possibly make your boring products interesting. You think you are doomed to mediocrity and the same old status quo old marketing. Here is a genius way that Delta changed up their boring processes to reinvigorate their … Continue reading Your Products are Boring: How Delta Airlines Can Help
Ritika PuriJune 13, 2015 Building a product is hard. But crafting your product’s value proposition is even harder. In just a few short minutes (and words), you need to capture your audience’s attention and share your entire brand story. As Kapost’s Blueprint of Product Launch Marketing points out, content can help by providing the right … Continue reading The Dimensions of an Awesome Product Launch
Jillian LondinoJune 5, 2015 How social influencers can help introduce a novel product into the tech, retail and food industries. New products come in all shapes and sizes. The same is true for social influencers; posting styles, follower counts, interest categories and so much more varies between the forces who have power over today’s purchasing … Continue reading Launching a Non-Traditional Product Through Social Influencers
Amy MullerMay 21, 2015 The stage-gate process has been a cornerstone of product development since the 1960’s bringing efficiency and control to the development activities. As applied to innovation, the stage-gate process often yields incremental innovation. The same controls, metrics, gate reviews and screening mechanisms that bring control to the process also tend to weed … Continue reading Taking Your Stage Gate To The Next Level
Leslie BrokawMay 10, 2015 Not every product can enter the market at the ideal time. Here are three strategies for making the best of any timing. Companies that launch innovative products in new industries need to understand the dynamics of new product categories. One of the elements of new categories is the name by which … Continue reading How to Optimize a Product’s Entry to a New Category
Simon EllisMarch 23, 2015 One of the key drivers in FMCG companies is innovation, but sometimes it is easier said than done. Just why is innovation management important and how can companies, large and small, implement an effective and sustainable new product development process? The importance of innovation management In 2005 management consulting firm, Arthur … Continue reading What’s Your New Product? Your Innovation Management Roadmap
Reid PaquinMarch 23, 2015 Whether you are in IT or product development, your simulation performance can improve. Virtual simulation has become a critical enabler to any company looking to design more successful products. The insight that can be derived before a physical prototype is constructed has consistently been shown as a Best-in-Class capability. The traditional … Continue reading Building Better Products with Virtual Simulation
Chris GlitheroFebruary 9, 2015 What does it matter that your products are the proverbial bee’s knees if your product descriptions aren’t the cat’s pyjamas? Unlike in a bricks and mortar shop where people can hold it, touch it and perhaps even try it out, in the brave new world of ecommerce, people can only go … Continue reading Make Your Product Descriptions the Lynchpin of Your Online Success
Courtney HuberFebruary 5, 2015 Every single aspect of a brand is important when it comes to upholding its carefully crafted identity. Whether it’s the tagline, logo, website graphics or tenor of the marketing copy—all of it must roll up into one cohesive brand voice. However, highly conceptual and creative elements can’t always be translated word … Continue reading How to Position Your Brand for Successful Transcreation of Product Marketing
