Getting a new product ready and out the door is a daunting task, but columnist Sonny Ganguly has some tips to ensure your product launch goes off without a hitch. Sonny Ganguly on August 4, 2015 The launch of a new product may seem like it’s occurring at a single point in time, but a … Continue reading 7 Key Elements To A Perfect Product Launch
Gregory YankelovichJuly 31, 2015 For years I have been puzzled by the fierce resistance of product managers to integrate customers feedback into the products’ design and marketing process. Surely, many use elaborate survey and market focus group studies to validate and refine an original concept, but the use of the feedback to form an original … Continue reading Voice of Customers Challenge to Product Managers
Rick LepsingerJuly 23, 2015 No company ever struggles with working across organizational boundaries — or, at least, they rarely recognize it as a primary cause of their problems. Instead, they come to us with other concerns, such as: Missed deadlines Lack of productivity Poor decision-making, which they attribute to poor leadership Lower customer satisfaction and … Continue reading A Simple Tool to Effectively Work Across Organizational Boundaries
Megan ConleyJuly 22, 2015 When it comes to starting any business, crafting a successful business plan is often the first step –– one which causes many to reconsider, or worse, quit. This is especially true for those looking to launch sustainable product lines, a business model that typically charges higher prices in return for offering … Continue reading Diversify Your Line: How a Sustainable Product Accelerator Program Helps Online Merchants Scale Smart
Kim SpeierJuly 13, 2015 One of the most important, and potentially most difficult, parts of managing an ecommerce website is writing informative and persuasive product descriptions. You have to create an experience online that makes the shopper feel as educated and comfortable with making a purchase as they would in a retail store – and … Continue reading Drive Sales Through Effective Product Descriptions
Gennia HolderJuly 13, 2015 Social media plays a major role when looking to reach your target market online. Whether you are planning a big launch with a $ 5,000 coaching package where you announce it to the world with opt-ins, interest lists, sales pages and a pre-launch webinar to open the cart for your first sale … Continue reading 7 Steps To Avoid Social Media “Product Launch Panic Syndrome”
Brad JeffersonJuly 11, 2015 Product videos may be the difference between disengaged customers and more ecommerce conversions. But, when it comes to implementing your own video strategy, where do you begin? Before you press record, check out these three steps to make your first product video a success. Step 1: Planning First things first, you’ll … Continue reading From Storyboard To Export: How To Create Your First Product Video
Cristian WorthingtonJuly 9, 2015 Finding Product/Market Fit is one of the most important challenges faced by a startup. Here’s how we used Twitter to find a solution. Product/Market Fit Every startup begins with a vision. There is no guaranteed way to verify your vision. No hypothetical market in which you can confirm whether you’re dreaming … Continue reading How To Use Twitter To Find Your Product/Market Fit
Thomas LontzJuly 3, 2015 Product launch. Sending your baby out into the world can be a terrifying thought, but it doesn’t have to be. Anyone who has been working for months getting ready for a product launch knows the stress and the fear that can run rampant. Much of this is caused by the unknown, … Continue reading 3 Tips to a Successful Product Launch
Ritika PuriJune 30, 2015 A strong product launch strategy is built on education. In addition to bringing a new offering the market, your brand needs to operate as a guide—especially if you’re introducing a new concept. Your audiences might feel overwhelmed, lost, or unsure of how to get started. That’s where content comes in. Through … Continue reading A Guide for Your Next Product Marketing Launch
