by Elisabeth Mischel, October 21, 2015 CPG companies produce an estimated 20,000 new products each year to keep up with increasing consumer demands. Growth requires a constant stream of new ideas, product updates and whole new category innovations. Without input from the market, it’s nearly impossible to ideate, test, and manufacture winning products at the … Continue reading Integrating Market Research Into Your Product Development Process
Category Archives: Product Management
The Best Sales Content for a Successful Product Launch
Paula CrerarOctober 19, 2015 Experienced product marketers know that to have a great product launch sales teams need to be armed with effective sales training, messaging and sales tools. Whether it’s a major launch or a minor release with a few new features, before you go to market you need to at the very least … Continue reading The Best Sales Content for a Successful Product Launch
Tips for Masterminding Your New Product Launch
Ritika PuriOctober 12, 2015 Your product can’t launch in a vacuum. The “if you build it, they will come” mentality is long obsolete. Now more than ever before, the digital media space is overflowing with content, products, and services. Companies want to actively seek out their customers and deliver a clear and compelling value proposition. … Continue reading Tips for Masterminding Your New Product Launch
Why Product Development Needs to be Done Differently
Mary DrotarOctober 7, 2015 Product developers are under tremendous pressure these days. Executives in product development are asked to bring new products to market faster while being smarter about choosing which projects to pursue. To top it off, their R&D budgets and the size of their product development staffs are decreasing. With reduced resources, businesses … Continue reading Why Product Development Needs to be Done Differently
The Interchange-Plus Pricing Model and Why It’s Your Best Friend
Catalin ZorziniSeptember 22, 2015 If you currently run an online business, take out your most recent credit card processing statement. If you’re still in the market for building an online business, put all your focus on this article, because this could mean the difference between you cutting costs efficiently or draining your resources way too … Continue reading The Interchange-Plus Pricing Model and Why It’s Your Best Friend
Powerful Product Packaging: 7 Tips to Get it Right!
Miriam HaraSeptember 18, 2015 Powerful product packaging. It’s not just about the product experience anymore. Today, even the packaging needs to be an experience. Powerful packaging requires more than a basic understanding of packaging fundamentals. It’s not just about being pretty and persuasive with packaging, it’s also about being practical. … powerful product packaging design … Continue reading Powerful Product Packaging: 7 Tips to Get it Right!
How to Capitalize on Product Packaging
Amanda McGuinnessSeptember 15, 2015 An entrepreneur has an idea for a great new product. Furthermore, the great new product has a great mission behind it and a clear niche market. They make the product, get it in stores, and eagerly wait to see it fly off the shelves. But it doesn’t, in fact, it’s not … Continue reading How to Capitalize on Product Packaging
8 Signs It’s Time To Break Up With Your Giving and Volunteering Vendor
Ryan ScottAugust 24, 2015 Congratulations! You’ve resolved to start fresh with your employee volunteer management system and work on strengthening your shaky marriage. But just because you’ve got new resolve doesn’t mean that the old problems which battered your relationship have gone away. For example, here’s one I hear about all the time: Your vendor … Continue reading 8 Signs It’s Time To Break Up With Your Giving and Volunteering Vendor
URGENCY – Foundation of a Saleable Product
Timothy FreriksAugust 23, 2015 A lot of articles talk about ‘creating’ urgency in order to sell your product. However, I don’t think you can base your product’s salability on hoping marketing and sales manipulations will create a motivated customer. If your target customer does not already have some urgency in finding a solution to the … Continue reading URGENCY – Foundation of a Saleable Product
How to use Product Hunt to boost your business
Kiki SchirrAugust 7, 2015 By now you might have heard about Product Hunt – a website and mobile app that ranks new products every day. There are seemingly posts every day about how Product Hunt made some startup thousands of dollars overnight, or brought in 12 new lucrative clients, or about how their servers nearly … Continue reading How to use Product Hunt to boost your business
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