Martin deMartini — November 22, 2016 — November 22, 2016 It seems to be human nature to gravitate toward simplicity instead of complexity. Look at Google for example. When it came to market with its search site, it had a clean, white screen with one text entry box. Other search sites at the time, Infoseek, … Continue reading Product Design: Simple vs Simplicity
Phil Morettini — November 15, 2016 Follow @TechnologyGuy— November 15, 2016 A question that often arises with with early stage software and hardware companies is “How should we sell our product? Should our technology sales approach be to sell directly, or should we sell through distributors, dealers or OEM partners?”Which distribution methods are best for … Continue reading Direct vs. Indirect Technology Product Sales
Elle Morgan — November 3, 2016 Follow @woopra— November 3, 2016 Throughout the last decade, the explosion of the freemium model – a combination of “free” and “premium” – for cloud-based software has had a profound impact on the way B2B companies identify and convert customers. In the freemium model, users gain access to basic … Continue reading How to Build a Sales-Accelerating Product Qualified Lead Engine
Monica Lay — November 4, 2016 — November 4, 2016 Feed-based advertising on social media is attracting much attention nowadays and for good reason — it works. How do we know? For nearly 15 years, marketers have been relying on product display ads to boost advertising campaigns. With documented success in both search and display, … Continue reading The Rise of Product-Feed Advertising on Social
Joel Goldstein — November 4, 2016 Follow @joelgoldstein— November 4, 2016 If you have a seasonal product, you have to stay on top of your product broker or distributor to ensure you take advantage of the short window you have to sell your product every year. What should you know about distributing seasonal products? How … Continue reading Tips for Distributing Seasonal Products
Retailers, want to make your text ads stand out? Columnist Jason Puckett explains how you can use big data to improve search ad copy without risking your quality score. Jason Puckett on October 27, 2016 Incorporating live inventory and pricing data into your ads is an interesting concept and something many companies would like … Continue reading Pull live inventory data from your product database and place it in your search ad copy
by Megan Rees AhigianOctober 18, 2016 As a Product Manager, it‘s always your job to expand your understanding of the customer by finding out what they like and need, learning about problems they’re having, and listening to their ideas for new and improved features. Focus groups, surveys, feedback forms, advisory boards. Shudder! As a Product … Continue reading 5 Ways Product Managers Can Get Closer to Their Customers in the Cloud
by Katie Sweet Follow @misskatiehrdyOctober 15, 2016 I doubt that I need to convince an online retailer that product recommendations should be a critical component of their e-commerce strategy. We see time and again that they improve product discovery, lead to increased conversions and order values, and provide more personalized experiences for shoppers. Today, recommendations … Continue reading 10 Rules for Product Recommendations Success
By Shane Barker October 13th, 2016 You’re planning to launch a new product but you’re so muddled by fear of failure that you end up delaying your launch for months. Either that or you get so distracted by the tiny details that you fail to focus on the most important aspects of your launch. Yes, … Continue reading Overcome These 3 Common Product Launch Challenges
by Karen Repoli Follow @karenrepoliOctober 11, 2016 Having a great product/service just isn’t enough when it comes to selling online. You have to show your reader WHY your service is great for THEM. In addition, if you sell the same service or product as other merchants, you have to set yourself apart from the competition, … Continue reading How to Write Effective Product Descriptions
