Peter Szanto — February 8, 2017 Follow @szantopeter— February 8, 2017 Almost every enterprise tries to build long-lasting relationships with its clients. As it could be four to 10 times more expensive to acquire a new customer than it does to keep an existing one, business owners have every reason to make their old clients … Continue reading How to Build Habit-Forming Products
Christopher Moore — January 26, 2017 Follow @cjmoore— January 26, 2017 When you’re creative and resourceful enough to have made products you can sell for a profit, you’re already on a good track. But what happens when you need to take pictures of them for your website? Are you confident you can take good enough … Continue reading A DIY Guide to Product Photography for the Resourceful Entrepreneur
Tracy Vides — January 20, 2017 Follow @tracyvides— January 20, 2017 Designing a product page that sells can be thought of as an art form. For any given product, there are certain characteristics that must appeal to the intended audience to invoke a reaction. In terms of ecommerce, those characteristics need to convince the potential … Continue reading 4 Components That Make an Awesome Product Page
Dionte Pounds — December 28, 2016 — December 28, 2016 Product listing ads, or PLAs, are an incredibly successful strategy for e-commerce companies to promote available product inventory on Google and Bing. Unlike standard search ads, PLAs incorporate a visual image over a text description to show the user the product they’re searching for. There … Continue reading Product Listing Ads for the Uninitiated
Ashley Sefferman — December 27, 2016 — December 27, 2016 There’s a ton of variation in the role of a product manager across companies, or even across orgs within the same company. Some mobile PMs are focused on strategy, whereas others are focused on specific industry verticals, like eCommerce. The one skill that unifies all … Continue reading 10 Ways to Boost Your Mobile PM Technical Skills
Benjamin Brandall — December 19, 2016 — December 19, 2016 Aside from the raw product you’re selling, company culture is everything. It’s made up of your work environment, ethics, mission, expectations, and goals. You can have a great product, but without a solid culture to back it up, its development can fall apart. Buffer, for … Continue reading How to Improve Your Software Development Culture and Product Quality
Lianna Patch — December 19, 2016 — December 19, 2016 Would you rather buy this candle… Or this candle? And which would you be willing to pay a bit more for? They’re both candles. They have one job: make my house smell like the holidays. But call me crazy if the second description doesn’t make … Continue reading The Complete Guide to Writing Product Copy That Sells Itself (+ 19 Examples to Get You Started Now)
Nathan Resnick — December 18, 2016 Follow @naterez94— December 18, 2016 As an entrepreneur, chances are you are always hearing the term product market fit. The meaning of this term is often unclear and the importance often left unknown. Product market fit means finding what the best target market is for your product. For a … Continue reading 3 Keys to Finding your Startup’s Product Market Fit
Personal Branding Blog — November 28, 2016 — November 28, 2016 A unique selling proposition or USP is a key ingredient to attracting an interested audience for your brand’s products or services. Once you capture their attention in a compelling way it is much easier to convert your leads into sales. Reaching the right audience … Continue reading Create A Reason To Buy Your Personal Brand’s Product
Randall Beard — November 23, 2016 — November 23, 2016 As a teenager, I raced motocross. Racing is, of course, hard on engines, and it wasn’t long before I twisted a countershaft and faced the question of rebuilding the engine myself or taking it to a local repair shop. Given the expense involved, it really … Continue reading Your Product Launch Plan Primed for Success? The Missing Part
