by Randall BeardSeptember 20, 2016 W. Edwards Deming, the father of Total Quality and one of my business heroes, once said: “It is not enough to do your best; you must know what to do, and then do your best.” This simple statement applies to many things in business, not the least of which is … Continue reading New Product Success: Why Concept Testing Is Never Enough
Category Archives: Product Management
What We’ve Got Here is Failure to Differentiate…
by Bob Apollo Follow @bobapolloSeptember 17, 2016 Let’s face it, establishing a distinctive, differentiated position for our products and services is hard and getting harder in an increasingly crowded, over-communicated-to market. It’s probably accurate to say that it’s never been harder to stand out from the crowd. Geoffrey Moore recognised the problem in “Crossing the … Continue reading What We’ve Got Here is Failure to Differentiate…
Why Getting Your Product On the Checkout Counter May Make or Break Your Success
by Joel Goldstein Follow @joelgoldsteinSeptember 13, 2016 Has your eye ever started to wander towards the items merchandised around you at the checkout counter? Do you find yourself giving into temptation and adding one last product to your grocery cart or shopping basket because you just can’t resist? You’re not alone. Items placed at the … Continue reading Why Getting Your Product On the Checkout Counter May Make or Break Your Success
High Technology Product Pricing
by Phil Morettini Follow @TechnologyGuySeptember 11, 2016 Pricing is always an interesting topic, but even more so in the Hardware and Software worlds. In the consumer products business, if there is a package of frozen peas from Green Giant that’s priced at $ 3.99, you’re not likely to see someone else offering the same-size package … Continue reading High Technology Product Pricing
What to Do If Your Competitors Reduce their Price
by Nicole Blanckenberg Follow @https://twitter.com/StoreYaComSeptember 6, 2016 Your biggest competitor has lowered their prices, you are concerned about sales and you’re tempted to reduce your prices to match theirs… But responding to price wars could do more harm to your long-term sales strategies than good.Before reducing your prices to match theirs, there are a lot … Continue reading What to Do If Your Competitors Reduce their Price
The Importance of Product Feedback (And How to Gather It)
by Jesse RichardsonAugust 30, 2016 Customer satisfaction is one of the most powerful indicators of success for your business. That statement likely doesn’t come as a huge surprise. Ask just about any business owner, and they’ll tell you they “know satisfaction is important.” Experts have profusely reported on single-question customer metrics as great indicators of … Continue reading The Importance of Product Feedback (And How to Gather It)
The wonderful, horrible world of creating a new product category
Trying to create a new category in digital marketing can be an emotional roller-coaster. Columnist Peter Isaacson discusses the ups and downs and how to ultimately obtain your goals. Peter Isaacson on August 25, 2016 Helping create a new technology category is unquestionably one of the most satisfying experiences of my career. It’s also one … Continue reading The wonderful, horrible world of creating a new product category
4 Advantages of a Mobile Product Catalog
by Caroline GoanAugust 14, 2016 With mobile accounting for 30% of all B2B eCommerce sales, it’s imperative that suppliers of all shapes and sizes digitize their catalogs, for use by both customers and sales reps. If you’re using an eCommerce platform, then you likely already have a digital ordering platform of some kind. With this … Continue reading 4 Advantages of a Mobile Product Catalog
The Hero’s Framework for Perfect Product Launches
by Lacy Boggs Follow @blogspiration42August 5, 2016 Are you a hero? Do you swoop in to save the day for your customers? Can you see through client problems as though you had X-Ray vision? Are your products a veritable philosopher’s stone, turning even the most mundane objects into gold? If so, I have bad news … Continue reading The Hero’s Framework for Perfect Product Launches
5 Questions to Ask Before You Launch Your Info Product
by Personal Branding Blog July 29, 2016July 29, 2016 Although there’s still value in education via hard copy, tons of digital nomads are on the hunt for quick answers. There’s an opportunity to capitalize on this trend, by using the sale of information products. The following questions will help you triple check your product creation, … Continue reading 5 Questions to Ask Before You Launch Your Info Product
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