Catalin Zorzini December 15, 2014 Sometimes the thought of setting up Google Analytics can seem a little daunting,, especially if you are not familiar with the process. The purpose of this article will be to explain in as much detail as possible, how you can improve your ecommerce website by setting up Google Analytics. … Continue reading A Complete Guide to Setting up Google Analytics for Your Ecommerce Website
Rick Whittington December 16, 2014 You’ve been working hard to optimize your company website for search engines using the keyword research that your marketing specialist has done for you. You’ve been writing blog posts on a regular basis, and you’re sending out a robust email newsletter to drive more traffic to your website. You’re … Continue reading Tons of Traffic, Zero Sales? Why Website Traffic Doesn’t Matter
Jon Whitbeck December 15, 2014 Your Website Design Must Make the Right Impression You’ve got a website. Of course you do. You’ve had one since … forever … since it was a thing to have a website. You’re no dummy. You knew what your customers wanted and you gave it to them. But what … Continue reading 5 Ways to Evaluate Your Website’s Design Quality
Scott Masson December 15, 2014 Reddit is the 30th busiest website in the world, attracting a whopping 56 billion pageviews and helping to popularize millions of pieces of content each year. Although Reddit is dwarfed by the likes of Facebook and Twitter, its influence on the internet is huge, and its potential for marketers … Continue reading How To Use Reddit To Boost Your Marketing Through The Roof
Kent Wakely December 13, 2014 It’s time to delve into social media ads. You know the type: each leading social platform has its own native PPC advertising program (or programs). So is it the same sort of internet marketing as AdWords? Yes and no. Let’s break down the basics of the native PPC internet … Continue reading Get Social: More PPC Internet Marketing Campaigns
Louis Foong December 12, 2014 In today’s Interesting Infographic, we focus on the buyer – who do B2B buyers purchase from and why? What resonates best with a B2B buyer? We can use this information to re-energize our B2B demand generation. The introduction to the Infographic summarizes it as follows: Buyers are attracted to … Continue reading Who Do People Buy
Susan Baroncini-Moe December 12, 2014 I’ve noticed a trend among sites the last couple of years, and it’s driving me nuts. I’m sure you’ve seen it: the landing page that gives you the short, “elevator pitch” about what the company does (and maybe a slightly informative video). But that’s all it provides. Want to learn … Continue reading Are You Losing Business by Using This Trend?
Brent Pohlman December 12, 2014 Social media, content marketing, and search marketing are evolving and changing the face of online marketing. A good website is needed now more than ever. It is the one item that you have control over and it should be the focal point when working with these other marketing channels. I … Continue reading Is The Value Of A Website Decreasing?
Gyles Seward December 10, 2014 Customers can start adding items to their shopping cart but that doesn’t always mean that an e-commence business has made a sale. A recent study from Baymard puts the figure for shopping cart abandonment at 68.07%, a huge amount of lost sales opportunities. There are things that you can … Continue reading Shopping Cart Abandonment Tips
Juan Pablo Castro December 10, 2014 Are your lead generation efforts getting dragged down by weak landing pages? Ultimately, landing page problems can result in a less effective website and lackluster lead generation campaigns, which hurt your business in the long run. Making adjustments and conducting A/B testing now can save you more serious … Continue reading Small Changes That Can Make a Big Difference on Your Landing Pages
