Rick Goodman — June 14, 2017 Follow @DrRickGoodman— June 14, 2017 JESHOOTS / Pixabay Do you control your smartphone—or does your smartphone control you? All of us probably feel like it’s the latter and not the former sometimes, but being too dependent on your mobile device can be bad news—especially when you’re in a leadership … Continue reading 5 Smartphone Rules Every Leader Should Follow
Category Archives: Mobile Marketing
Mobile Marketing Hacks On A Shoestring Budget
By David Schneider June 14th, 2017 One of the most powerful digital marketing tools today is literally within your arm’s reach or, actually, in your hands right now while you’re reading this post. I’m talking about your mobile device, your smartphone particularly, which you seem to can’t do without. How many times do you check it … Continue reading Mobile Marketing Hacks On A Shoestring Budget
Majority Of Mobile Marketers Unsure Of Ability To Find New Customers
Majority Of Mobile Marketers Unsure Of Ability To Find New Customers by Gavin O’Malley, Staff Writer @mp_gavin, March 16, 2017 Is your mobile marketing strategy still a work in progress? You’re not alone, according to a new report from RadiumOne, which included responses from about 300 senior marketers. Measuring success remains a huge problem. Indeed, … Continue reading Majority Of Mobile Marketers Unsure Of Ability To Find New Customers
Why mobile marketers need to start measuring ROI right now
Contributor Shani Rosenfelder believes 2017 will be the year that mobile marketers everywhere finally recognize the value of mobile ROI measurement. Shani Rosenfelder on March 3, 2017 Photo by LendingMemo and used here via the Creative Commons license. When apps exploded into our lives almost a decade ago, and mobile marketing was in its … Continue reading Why mobile marketers need to start measuring ROI right now
How mobile marketers can prepare for when tragedy strikes
When news happens, there are times when brands must respond, and respond quickly. Contributor Polly Alluf says mobile marketers need to ensure their apps can be modified as quickly as other channels. Polly Alluf on February 6, 2017 chrisdorney / Shutterstock.com Am I glad that 2016 is over. From David Bowie to Carrie Fisher … Continue reading How mobile marketers can prepare for when tragedy strikes
7 key components to a winning mobile marketing budget in 2017
Now that we’ve said goodbye to 2016, it’s time to get your mobile strategy in place for the new year. Contributor Gilad Bechar outlines seven mobile building blocks you can’t afford to ignore. Gilad Bechar on January 6, 2017 Now that 2017 is here, it’s time to start planning your mobile strategy for the … Continue reading 7 key components to a winning mobile marketing budget in 2017
Individualization: Mobile marketing’s next step
Using martech’s capabilities to deliver personalized content is great, but contributor Josh Todd challenges marketers to reap the rewards of true one-to-one messaging. Josh Todd on December 29, 2016 at 1:35 pm Throughout my column this year, a few topics have come up again and again. Most notably, I’ve discussed the Mobile Engagement Crisis — … Continue reading Individualization: Mobile marketing’s next step
Election 2016: Donald Trump and Hillary Clinton are failing at mobile
Columnist Josh Todd reflects on how the US presidential candidates could do a better job of utilizing mobile technology to engage their respective bases. Josh Todd on November 3, 2016 Politicians have always been scattershot in their outreach to voters. Presidential candidates distribute thousands of colorful lawn signs to be placed in yards across … Continue reading Election 2016: Donald Trump and Hillary Clinton are failing at mobile
5 Tips for Mobile-Friendly Email Campaigns
Ben Tepfer — November 4, 2016 Follow @bentepfer— November 4, 2016 In the US, mobile digital-media usage is clearly on the rise and is now outpacing desktop usage 51 to 42 percent, respectively. What are consumers doing with mobile access? According to Litmus, they’re reading email. In fact, more than half of all emails viewed … Continue reading 5 Tips for Mobile-Friendly Email Campaigns
Customers Are Living in A Mobile-First World — Is Your Marketing?
by Sean Hargrave, Staff Writer, November 2, 2016 It may not be the most surprising news, given that quarterly sales of smartphones outnumber annual PC shipments, but for the record, last month was the tipping point when the majority of Web viewing was mobile rather than desktop. That’s according to data from Statcounter widely reported his … Continue reading Customers Are Living in A Mobile-First World — Is Your Marketing?