PubMatic’s Q1 2019 QMI report expects video ads on mobile devices to exceed $29 billion in 2019 alone. Taylor Peterson on May 23, 2019 Mobile video consumption is steadily eclipsing TV and desktop screen share into 2019 – and video ad dollars are following suit. Video ads on mobile devices are already expected to exceed … Continue reading Report: Mobile to become the preferred platform for video ads by end of 2019
Category Archives: Mobile Marketing
3 key components of mobile audience marketing
As mobile marketing increasingly dominates ad spend, and the use of geo-targeting strategies rises, the use cases and techniques also evolve. Brian Handly on March 22, 2019 The birth of digital advertising brought with it the sophisticated use of data for audience targeting. While the cookie has served as the de facto mechanism for building … Continue reading 3 key components of mobile audience marketing
4 Ways Local SEO Can Boost Your Mobile Marketing Efforts
Sameer Panjwani — August 4, 2018 Follow @mondovo — August 4, 2018 It’s no secret that mobile devices are the way people survive in this technology-driven world. The number of people that use their mobile phone for looking up information surpassed desktop search years ago. People now have access to just about anything they can … Continue reading 4 Ways Local SEO Can Boost Your Mobile Marketing Efforts
Forget Percentages — UK Smashes The EU In Mobile Marketing
Forget Percentages — UK Smashes The EU In Mobile Marketing by Sean Hargrave , Staff Writer, July 2, 2018 Covering figures is interesting because all too often publications can be sucked into reporting on growth percentages, meaning that new and emerging markets leap out of the page as offering a far better investment opportunity than … Continue reading Forget Percentages — UK Smashes The EU In Mobile Marketing
Mobile is taking over the customer journey
Contributor Brian Solis reminds us that mobile success requires a lot more than just having an app or mobile site. Brian Solis on June 26, 2018 With over 40 percent of online transactions and growing, mobile is eating the world day by day. When a customer sets out to learn and make a decision, … Continue reading Mobile is taking over the customer journey
Have we reached peak smartphone and what does that mean for marketers?
There’s no reason to change course; everyone must still optimize for mobile. Greg Sterling on May 31, 2018 Kleiner Perkins’ Mary Meeker’s highly anticipated kitchen-sink compendium of third-party stats dropped (June 06, 2018). Amidst the barrage of data was the following: global smartphone shipments grew zero percent in 2017. Many others have already pointed … Continue reading Have we reached peak smartphone and what does that mean for marketers?
How Mobile Marketing Can Help Small Businesses [Infographic]
Jaime Nacach — April 25, 2018 Follow @bloominari — April 25, 2018 Today, people spend more time on their mobile more than on their desktop. According to the surveys in the infographic created by Filmora, 48% of millennials watch videos exclusively on their smartphones. From checking an email to visiting any website to check its … Continue reading How Mobile Marketing Can Help Small Businesses [Infographic]
Marketing To Mobile-first Travelers
Marketing To Mobile-first Travelers by Craig Witt , Columnist, April 24, 2018 Thanks to larger smartphone screens, simpler payment methods, and updated travel apps and websites, it’s easier than ever for mobile users to plan and schedule travel. EMarketer projects mobile travel sales to surpass $100 billion by 2020. This shift represents a huge opportunity … Continue reading Marketing To Mobile-first Travelers
Mobile marketing: How to fulfill the app retention mandate
Getting a user to install and launch your mobile app is only half of the battle. Contributor Kristin Cronin explains how you can keep people happy and engaged. Kristin Cronin on March 8, 2018 It’s times like these where I ask myself: How did we get here? With all of the technological advancements in … Continue reading Mobile marketing: How to fulfill the app retention mandate
13 Power Tips for #Winning Mobile Ad Copy
Navah Hopkins — July 14, 2017 — July 14, 2017 Just in case you (STILL) need convincing that having a mobile strategy isn’t optional, here are a few stats on mobile adoption to consider: Men and women aged 18-29 have a 92% adoption rate Men and women over 65 have a 42% adoption rate All … Continue reading 13 Power Tips for #Winning Mobile Ad Copy
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