Category Archives: Mobile Advertisement

How a Bad Mobile Ad Can Kill Your Advertising Campaign

by Natalie Lynn July 2, 2016July 2, 2016 It’s no secret that working in digital advertising is definitely not for the faint of heart. Creating successful campaigns for your brand or multiple clients takes a significant amount of effort, the gusto to continuously learn about emerging marketing tools and technologies, and long hours at the … Continue reading How a Bad Mobile Ad Can Kill Your Advertising Campaign

For Publishers, Not all Mobile Advertising Created Equal

by Christian Baesler, Op-Ed Contributor, June 21, 2016 Whether publishers have planned for it or not, many now have a majority of their content consumed on mobile devices.   Publishers are still working out how to optimize advertising for the smartphone. The first iteration of mobile advertising was, not surprisingly, the worst: basically, the same … Continue reading For Publishers, Not all Mobile Advertising Created Equal

6 Strategies to Drive Mobile App Engagement [Infographic]

by Venkatesh C.R. June 20, 2016 Follow @dotcominfowayJune 20, 2016 According to a study posted by Localytics, in 2015, the percentage of users who abandoned an app after a single use was 25%. The retention rate was, therefore, well below expectations. In 2016, the abandonment rate dropped to 23% which is a slight improvement over … Continue reading 6 Strategies to Drive Mobile App Engagement [Infographic]

Mobile ad networks: Can’t live with ’em, can’t live without ’em (a survival guide)

DSP, SSP… Sometimes it feels like a bewildering blur of acronyms. Columnist Craig Weinberg is here to help with an explanation of the main types of networks and their pros and cons. Craig Weinberg on June 20, 2016   Mobile ad networks are one big reason mobile remains one of the hardest facets of digital … Continue reading Mobile ad networks: Can’t live with ’em, can’t live without ’em (a survival guide)

Mobile Advertising Still A Work In Process

by Jack Loechner, , Staff Writer @mp_research, April 20, 2016 Based on a survey of client-side advertisers and agencies, this report explores the extent to which brands are putting mobile at the center of their integrated marketing activities. According to the ClickZ Intelligence Report about the State of Mobile Advertising 2016, many advertisers are still … Continue reading Mobile Advertising Still A Work In Process

The Secret to Mobile-Ready Native Advertising Creatives

by Vitaly Pecherskiy February 23, 2016 Follow @vitalypecherskiFebruary 23, 2016 As consumers’ web browsing habits continue to shift to mobile, they’re becoming more averse to ads that don’t fit into their user experience. As a consequence, marketers industry-wide have been in search of a more effective and unobtrusive vehicle in which to deliver compelling content … Continue reading The Secret to Mobile-Ready Native Advertising Creatives