by Ben Frederick @mp_benfred, (January 07, 2016) Banner display ads will no longer be the format of choice for many mobile advertisers and marketers in 2016, a study from Trusted Media Brands , Inc. has found. The survey of clients and agency executives, released Wednesday, was conducted by Advertiser Perceptions. Although display ads — including … Continue reading Mobile Banner Ads To Drop In Popularity, Native And Video Ads Gain Momentum
Category Archives: Mobile Advertisement
Mobile Brings A-Game To Brick-And-Mortar Retail Holiday Push
Columnist Allan Haims explores some recent holiday retail trends and explains why brick-and-mortar retailers need to step up their mobile efforts. Allan Haims on December 18, 2015 This year’s Black Friday and overall holiday shopping season has reaffirmed the need for brick-and-mortar retailers to sharpen their mobile strategies to acquire, retain and influence shoppers while … Continue reading Mobile Brings A-Game To Brick-And-Mortar Retail Holiday Push
How Mobile Audience Targeting Bolsters Your Advertising
by Matthew Russo November 10, 2015November 10, 2015 For decades, marketers dreamt of the day where they could put their message in front of exactly the right audience. By increasing relevance and decreasing waste, they could more effectively sell their product to the people who want or need it. That day is here. In today’s … Continue reading How Mobile Audience Targeting Bolsters Your Advertising
Report: Most Calls From Mobile Display Ads Happen Up To Two Weeks Later
Marchex says “more than $600 billion in telesales goes unattributed today.” Greg Sterling on November 10, 2015 In conjunction with the announcement of a new product called “Marchex Display Analytics,” the company released a report that shows display ads aren’t getting credit for all the calls they’re delivering. The report (reg. req’d) is titled “The … Continue reading Report: Most Calls From Mobile Display Ads Happen Up To Two Weeks Later
comScore To Support AMP Project, Better Tracking Of Accelerated Mobile Pages
Rating service wants to ensure fast-loading AMP pages are credited properly to publishers. Danny Sullivan on November 9, 2015 As publishers are considering making use of the new Google-backed accelerated mobile pages (AMP), some might wonder if they’ll be properly credited when this fast-loading content appears at Twitter, Google and elsewhere. Enter tracking service comScore, … Continue reading comScore To Support AMP Project, Better Tracking Of Accelerated Mobile Pages
5 Charts That Prove You Should Be Running Mobile PPC Ads
Erin SaginSeptember 28, 2015 Do you fall into the “anti-mobile PPC” camp? I’d be willing to bet that mobile advertising could be worthwhile for you and I have 5 data-backed charts to prove it. Dead set on using -100% mobile bid modifiers? You won’t feel that way soon! Game on. #1 The Search Landscape Has … Continue reading 5 Charts That Prove You Should Be Running Mobile PPC Ads
Succeeding In Mobile Advertising: The Journey Begins
With all eyes on mobile, columnist Rob Rasko shares what he’s learned about mobile vs. desktop ad effectiveness and what works best for mobile advertising creative. Rob Rasko on August 26, 2015 Our industry is on a journey. Digital media is growing up, and as mobile becomes the predominant way people consume content, marketers are … Continue reading Succeeding In Mobile Advertising: The Journey Begins
Measuring Mobile Ad Performance: Why We Need to Borrow a Metric From TV
Beth KindigAugust 25, 2015 By all accounts, mobile advertising is the wave of the future. Mobile ad spend is projected to increase 430 percent between 2013 to 2016, when it’s expected to surpass $ 100 billion worldwide, according to eMarketer. By 2019, overall ad spend will go on to surge to an estimated $ 200 billion. This … Continue reading Measuring Mobile Ad Performance: Why We Need to Borrow a Metric From TV
Moasis: Location Is The Key To Mobile Ad Relevance And Personalization
Company believes that location is only being superficially utilized today. Greg Sterling on August 25, 2015 Mobile advertising platform Moasis believes that location is the key to delivering more personalized and relevant advertising — not simply a way to capture the attention of nearby smartphone owners. However, the company argues, location-targeted advertising is still very … Continue reading Moasis: Location Is The Key To Mobile Ad Relevance And Personalization
4 Tips For Creating Mobile Ads
Eric HammisAugust 13, 2015 Typically when people get blasted with ads while surfing the web, they might look the other way or even get annoyed. We’ve all come across that website where you click on a link only to be greeted by a giant ad that takes up the entire screen. No matter how hard … Continue reading 4 Tips For Creating Mobile Ads
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