Category Archives: Mobile Advertisement

The death of mobile pop-ups and what you can do instead

Google is cracking down on invasive mobile pop-up ads. Here are some alternatives to continue to engage your visitors. Over the past couple of years, Google has shown a strong focus on user experience on mobile devices. They have developed their algorithms to address customer experience and usability and to encourage organizations to meet certain … Continue reading The death of mobile pop-ups and what you can do instead

Going Mobile: Character Animation in a Mobile Video World

by Claude HarringtonAugust 17, 2016 Recently, the Interactive Advertising Bureau (IAB) polled 360 marketers across a variety of industries about their digital video ad budgets. 62% of respondents answered that they expect to increase their mobile video ad spending within a year. These findings are significant but not at all surprising. In fact, according to … Continue reading Going Mobile: Character Animation in a Mobile Video World

How a Bad Mobile Ad Can Kill Your Advertising Campaign

by Natalie Lynn July 2, 2016July 2, 2016 It’s no secret that working in digital advertising is definitely not for the faint of heart. Creating successful campaigns for your brand or multiple clients takes a significant amount of effort, the gusto to continuously learn about emerging marketing tools and technologies, and long hours at the … Continue reading How a Bad Mobile Ad Can Kill Your Advertising Campaign

For Publishers, Not all Mobile Advertising Created Equal

by Christian Baesler, Op-Ed Contributor, June 21, 2016 Whether publishers have planned for it or not, many now have a majority of their content consumed on mobile devices.   Publishers are still working out how to optimize advertising for the smartphone. The first iteration of mobile advertising was, not surprisingly, the worst: basically, the same … Continue reading For Publishers, Not all Mobile Advertising Created Equal

6 Strategies to Drive Mobile App Engagement [Infographic]

by Venkatesh C.R. June 20, 2016 Follow @dotcominfowayJune 20, 2016 According to a study posted by Localytics, in 2015, the percentage of users who abandoned an app after a single use was 25%. The retention rate was, therefore, well below expectations. In 2016, the abandonment rate dropped to 23% which is a slight improvement over … Continue reading 6 Strategies to Drive Mobile App Engagement [Infographic]

Mobile ad networks: Can’t live with ’em, can’t live without ’em (a survival guide)

DSP, SSP… Sometimes it feels like a bewildering blur of acronyms. Columnist Craig Weinberg is here to help with an explanation of the main types of networks and their pros and cons. Craig Weinberg on June 20, 2016   Mobile ad networks are one big reason mobile remains one of the hardest facets of digital … Continue reading Mobile ad networks: Can’t live with ’em, can’t live without ’em (a survival guide)