AI Marketing Marches On by Harvey Chipkin , Columnist, June 18, 2018 With artificial intelligence (AI) increasingly accepted as a marketing tool, marketers are surveying the landscape to decide who can provide them with the most productive tools for their needs. A company called WayBlazer led by a team with an impressive background in travel … Continue reading AI Marketing Marches On
Category Archives: Marketing Trends
Who’s On First? The Chaos Of Marketing In The Digital Age
Who’s On First? The Chaos Of Marketing In The Digital Age by Reid Carr , Columnist, June 14, 2018 As a marketer, you connect consumers to your brand, so you manage creative and messaging. To reach consumers, you manage different marketing channels. To return your investments, you measure performance by channel. To protect your brand … Continue reading Who’s On First? The Chaos Of Marketing In The Digital Age
Marketers Of The Future: Specialists Vs. Generalists
Marketers Of The Future: Specialists Vs. Generalists by Wayne St. Amand , Columnist, May 31, 2018 It’s no wonder marketers’ heads are spinning. Today’s always-connected and increasingly empowered consumers place elevated expectations on every interaction they have with a brand, whether online, in-store, or on their mobile device. These heightened expectations are forcing marketers to … Continue reading Marketers Of The Future: Specialists Vs. Generalists
3 Email Marketing Tips to Boost Father’s Day Sales
Syed Balkhi — May 31, 2018 Follow @SyedBalkhi — May 31, 2018 With Father’s Day right around the corner, it’s about time you start thinking about what you’re going to do in terms of email marketing. After all, everyone’s going to be on the hunt for the perfect gift for dad, so why not tap … Continue reading 3 Email Marketing Tips to Boost Father’s Day Sales
Don’t Skip These Questions When Talking to Martech Vendors
Wayne St. Amand — April 5, 2018 — April 5, 2018 Anemone123 / Pixabay Ask this: Is it possible to conduct short-term tests prior to installation? (If not, why not?) Here’s why: CMOs now have almost too much technology at their fingertips. It’s all designed to help their teams be more efficient and effective, but … Continue reading Don’t Skip These Questions When Talking to Martech Vendors
Retargeting Tips to Give You an Edge with the 2018 Holidays
Max Stewart — February 12, 2018 — February 12, 2018 The shopping season didn’t end with 2017. Take advantage of continued online purchase activity by giving your retargeting campaigns a boost, and set the stage for 2018 with our helpful tips. Boost your budgets, serve more impressions Because of the December 2017 web traffic boost, … Continue reading Retargeting Tips to Give You an Edge with the 2018 Holidays
Marketers, here are some blockchain terms you might want to know
This emerging ecosystem — which is developing unique applications for marketing, ads and search — comes with its own lingo. Barry Levine on January 9, 2018 Perhaps you’ve just recently gotten your head around new terms like “header bidding,” “machine learning” or “growth hacking.” Well, time to unwrap your head once again. Because an … Continue reading Marketers, here are some blockchain terms you might want to know
Top Video Marketing Trends for 2018
Neil Wood-Mitchell — December 27, 2017 Follow @ThreeMotionUK — December 27, 2017 2018 will most definitely bring with it a host of new challenges for businesses that aim to adapt to the latest technological advancements. As the countdown to the new year is well underway, staying on top of the trends is crucial through your … Continue reading Top Video Marketing Trends for 2018
Unique international trends require a unique marketing approach
Trends and interests change from one market to another, so why do so many advertisers apply the same approach across markets? Columnist Brendan McGonigle shares Yandex’s top search trends of 2017. Brendan McGonigle on December 27, 2017 It’s that time of the year! That time of year when we all agonizingly optimize for holiday … Continue reading Unique international trends require a unique marketing approach
Think calls are dying, the data says they’re not
Both CallRail and Marchex found significant increases in calls over the Black Friday weekend. Greg Sterling on November 13, 2017 Calls are dying, the conventional wisdom goes. Nobody wants to talk on the phone anymore. Overall, volumes may be down because of alternative channels (messaging, text, chat, email, social media), and millennials may tell … Continue reading Think calls are dying, the data says they’re not
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