Syed Balkhi — May 31, 2018 Follow @SyedBalkhi — May 31, 2018 With Father’s Day right around the corner, it’s about time you start thinking about what you’re going to do in terms of email marketing. After all, everyone’s going to be on the hunt for the perfect gift for dad, so why not tap … Continue reading 3 Email Marketing Tips to Boost Father’s Day Sales
Wayne St. Amand — April 5, 2018 — April 5, 2018 Anemone123 / Pixabay Ask this: Is it possible to conduct short-term tests prior to installation? (If not, why not?) Here’s why: CMOs now have almost too much technology at their fingertips. It’s all designed to help their teams be more efficient and effective, but … Continue reading Don’t Skip These Questions When Talking to Martech Vendors
Max Stewart — February 12, 2018 — February 12, 2018 The shopping season didn’t end with 2017. Take advantage of continued online purchase activity by giving your retargeting campaigns a boost, and set the stage for 2018 with our helpful tips. Boost your budgets, serve more impressions Because of the December 2017 web traffic boost, … Continue reading Retargeting Tips to Give You an Edge with the 2018 Holidays
This emerging ecosystem — which is developing unique applications for marketing, ads and search — comes with its own lingo. Barry Levine on January 9, 2018 Perhaps you’ve just recently gotten your head around new terms like “header bidding,” “machine learning” or “growth hacking.” Well, time to unwrap your head once again. Because an … Continue reading Marketers, here are some blockchain terms you might want to know
Neil Wood-Mitchell — December 27, 2017 Follow @ThreeMotionUK — December 27, 2017 2018 will most definitely bring with it a host of new challenges for businesses that aim to adapt to the latest technological advancements. As the countdown to the new year is well underway, staying on top of the trends is crucial through your … Continue reading Top Video Marketing Trends for 2018
Trends and interests change from one market to another, so why do so many advertisers apply the same approach across markets? Columnist Brendan McGonigle shares Yandex’s top search trends of 2017. Brendan McGonigle on December 27, 2017 It’s that time of the year! That time of year when we all agonizingly optimize for holiday … Continue reading Unique international trends require a unique marketing approach
Both CallRail and Marchex found significant increases in calls over the Black Friday weekend. Greg Sterling on November 13, 2017 Calls are dying, the conventional wisdom goes. Nobody wants to talk on the phone anymore. Overall, volumes may be down because of alternative channels (messaging, text, chat, email, social media), and millennials may tell … Continue reading Think calls are dying, the data says they’re not
Peter Sheldon — September 14, 2017 Follow @magento — September 14, 2017 justyre / Pixabay Uber may have disrupted the transit industry, but how is it impacting the world of digital commerce? Here are four ways the ride-hailing service is affecting everyone’s business. 1. Effortless Buying The first thing Uber did was make the ride-hailing … Continue reading The Uberification of Online Shopping is Upon Us
Entry deadline extended to September 28! Marketing Land on September 14, 2017 We’ve been running running The Stackies at chiefmartec.com for three years now, inviting marketers to send in a single slide that visually illustrates their marketing tech stack. It’s evolved into an awards program and a drive for charity (the last Stackies program … Continue reading What’s better than a marketing tech stack? Your marketing org stack
From AI to the rise of connected devices, columnist Jim Yu takes a look at the top trends to keep an eye on to stay a step ahead of the competition. Jim Yu on June 27, 2017 Many digital marketers believe that their brand provides a positive user experience. However, in many cases, the … Continue reading Getting ahead of the marketing curve: 5 digital trends you must capitalize on now
