Dave Sutton — October 25, 2018 — October 25, 2018 silviarita / Pixabay Very soon, Judi Friedman will be publishing an interesting article about the generation that she believes should be viewed by us marketers as the most culturally and economically influential. But in our anticipation of this piece about the power of generational influence … Continue reading Do Generational Differences Matter?
Bob Van Rossum — September 24, 2018 Follow @BobVR — September 24, 2018 When discussing marketing talent modern organizations need to move their businesses forward, Millennials have been in the spotlight for quite some time. However, the attention is now shifting toward the generation that succeeds them – Generation Z. Digital marketing recruiters know companies … Continue reading How Effective Marketing Leaders Attract and Retain Gen Z Talent
Bill Reynolds — August 26, 2018 Follow @BillReyCooks — August 26, 2018 So what are meta robot tags? First things first, what is a meta robot tag? A meta robot tag is a tag imbedded in your website that tells search engines what to look for. It lets search engines know what to follow and … Continue reading What Are Meta Robot Tags?
Marketers Must Rethink Mobile Search Content Served To Kids by Laurie Sullivan , Staff Writer @lauriesullivan, August 24, 2018 Some 54% of U.S. teens say they spend too much time on their cell phones. The report from the Pew Research Center, released this week, shows that 54% of teens admit to spending too much time on … Continue reading Marketers Must Rethink Mobile Search Content Served To Kids
Dmytro Spilka — June 30, 2018 Follow @spilkadi — June 30, 2018 Retail is in transition. Our local high street has been moved online. Shopping has changed an awful lot in the 21st Century, and there’s no sign that customers are going to be reversing the trend of internet shopping any time soon – online … Continue reading Is Traditional Coupon Marketing Model Really Dying? 3 Points Worth Speculating
Jomer Gregorio — June 22, 2018 Follow @JomerGregorio — June 22, 2018 Multi-channel marketing is a single but broad and innovative strategy that many top-performing businesses – from small to enterprise agencies – leverage these days. But despite its popularity, some entrepreneurs still think that the complexity to execute this strategy is not worth their … Continue reading Multi-Channel Marketing – Is It Really Worth It? (Infographic)
Find out why poor marketing performance may actually be a measurement problem and how you can get better results. Figuring out how your company will grow is one of the biggest challenges facing marketers. The playbook is clear: Choose a high-value audience, execute relevant and creative campaigns, and voilà, results and growth for your brand, … Continue reading Why your marketing performance problem is really a measurement challenge
AI Marketing Marches On by Harvey Chipkin , Columnist, June 18, 2018 With artificial intelligence (AI) increasingly accepted as a marketing tool, marketers are surveying the landscape to decide who can provide them with the most productive tools for their needs. A company called WayBlazer led by a team with an impressive background in travel … Continue reading AI Marketing Marches On
Who’s On First? The Chaos Of Marketing In The Digital Age by Reid Carr , Columnist, June 14, 2018 As a marketer, you connect consumers to your brand, so you manage creative and messaging. To reach consumers, you manage different marketing channels. To return your investments, you measure performance by channel. To protect your brand … Continue reading Who’s On First? The Chaos Of Marketing In The Digital Age
Marketers Of The Future: Specialists Vs. Generalists by Wayne St. Amand , Columnist, May 31, 2018 It’s no wonder marketers’ heads are spinning. Today’s always-connected and increasingly empowered consumers place elevated expectations on every interaction they have with a brand, whether online, in-store, or on their mobile device. These heightened expectations are forcing marketers to … Continue reading Marketers Of The Future: Specialists Vs. Generalists
