John Smith — June 12, 2017 — June 12, 2017 geralt / Pixabay The rapid growth of technology has played a major role in playing the driving force behind the evolution of business marketing strategies. This has actually caused businesses to exceed customer’s expectations over time and has also made it possible for them to … Continue reading 6 Incredible Benefits of Immersive Experience in Business Marketing
Here’s my inside preview of MarTech San Francisco! Scott Brinker on March 15, 2017 We’re only seven weeks away from the MarTech conference in San Francisco, May 9–11. This will be the biggest and best one yet, with 70+ sessions, 100+ speakers, 100+ exhibitors and sponsors, and 2,500+ marketing and marketing technology leaders gathering together to meet, … Continue reading Master modern marketing technology leadership over 2 intense days
As CMOs take on more responsibilities, columnist Jim Yu discusses three key strategies to help them develop a technology stack that will drive performance, convert leads and justify the value of an increased marketing budget. Jim Yu on February 13, 2017 Over the past four years, the role of chief marketing officers has … Continue reading Performance and integration: The foundation of marketing technology stack success
What can we expect to see in affiliate marketing this year? From the continued rise of influencers to harnessing data, columnist Adam Weiss lays out five trends that will dominate 2017. Adam Weiss on January 20, 2017 at 10:14 am Now that we are a few weeks into the New Year, it’s a great time … Continue reading Influencers, in-store shopping and more: 5 affiliate marketing trends for 2017
What trends and technologies will keep marketers on their toes over the coming year? Contributor Russ Glass shares his predictions. Russell Glass on January 13, 2017 I’ve been a marketer and entrepreneur for more than 20 years, and each year seems to bring a new whirlwind of change. In 2016, social media grew even … Continue reading Four trends that will reshape marketing in 2017
Nishadha Silva — January 10, 2017 Follow @rumblinglankan— January 10, 2017 With the average human attention span calculated at 8 seconds, marketers are finding it increasingly hard to grab the attention of their audiences. This short attention span combined with the plethora of content created makes a marketer’s job a nightmare. So it isn’t a … Continue reading Why Visual Communication Will Dominate Marketing in 2017 [Infographic]
by Karlene Lukovitz, Staff Writer @KLmarketdaily, January 6, 2017 Media investment teams have been grappling with Facebook, Google and other formidable walled-garden platforms in the digital arena for some years now. But while familiarity and experience have made this easier in some respects, challenges and frustrations continue. And now, increasingly, walled gardens are also … Continue reading The Trials And Rewards Of Navigating Walled Gardens
Angela Hausman, PhD — December 22, 2016 Follow @MarketingLetter— December 22, 2016 Image courtesy of Branding Strategy Insider What’s the attention economy, you ask? Well, everything is in short supply, which gives it value — money, raw materials, labor, products, even time. In economics, we talk about why diamonds, which may be a girl’s best … Continue reading 3 Tips for Surviving in the Attention Economy
by Chris PentagoOctober 21, 2016 To be successful, marketing campaigns must adjust to changes in technology and consumer tastes. Digital marketing has been changing rapidly in response to these factors, but still often fails to keep up. Marketers need to innovate to stay ahead, rather than simply following trends. Finding smart ways to reach out … Continue reading Why Smart Outreach Is the Future of Marketing
by Austin Iuliano Follow @austiniulianoOctober 2, 2016 PokemonGO is more than a global phenomenon or a new trend. It is an absolute wrecking force for local marketing. Business have seen a massive uptick due to a simple game. Geeks, gamers, and recluses are all running around in the real world spending money. This begs the … Continue reading How Pokemon GO is Affecting Social and SEO
