Peter Sheldon — September 14, 2017 Follow @magento — September 14, 2017 justyre / Pixabay Uber may have disrupted the transit industry, but how is it impacting the world of digital commerce? Here are four ways the ride-hailing service is affecting everyone’s business. 1. Effortless Buying The first thing Uber did was make the ride-hailing … Continue reading The Uberification of Online Shopping is Upon Us
Entry deadline extended to September 28! Marketing Land on September 14, 2017 We’ve been running running The Stackies at chiefmartec.com for three years now, inviting marketers to send in a single slide that visually illustrates their marketing tech stack. It’s evolved into an awards program and a drive for charity (the last Stackies program … Continue reading What’s better than a marketing tech stack? Your marketing org stack
From AI to the rise of connected devices, columnist Jim Yu takes a look at the top trends to keep an eye on to stay a step ahead of the competition. Jim Yu on June 27, 2017 Many digital marketers believe that their brand provides a positive user experience. However, in many cases, the … Continue reading Getting ahead of the marketing curve: 5 digital trends you must capitalize on now
John Smith — June 12, 2017 — June 12, 2017 geralt / Pixabay The rapid growth of technology has played a major role in playing the driving force behind the evolution of business marketing strategies. This has actually caused businesses to exceed customer’s expectations over time and has also made it possible for them to … Continue reading 6 Incredible Benefits of Immersive Experience in Business Marketing
Here’s my inside preview of MarTech San Francisco! Scott Brinker on March 15, 2017 We’re only seven weeks away from the MarTech conference in San Francisco, May 9–11. This will be the biggest and best one yet, with 70+ sessions, 100+ speakers, 100+ exhibitors and sponsors, and 2,500+ marketing and marketing technology leaders gathering together to meet, … Continue reading Master modern marketing technology leadership over 2 intense days
As CMOs take on more responsibilities, columnist Jim Yu discusses three key strategies to help them develop a technology stack that will drive performance, convert leads and justify the value of an increased marketing budget. Jim Yu on February 13, 2017 Over the past four years, the role of chief marketing officers has … Continue reading Performance and integration: The foundation of marketing technology stack success
What can we expect to see in affiliate marketing this year? From the continued rise of influencers to harnessing data, columnist Adam Weiss lays out five trends that will dominate 2017. Adam Weiss on January 20, 2017 at 10:14 am Now that we are a few weeks into the New Year, it’s a great time … Continue reading Influencers, in-store shopping and more: 5 affiliate marketing trends for 2017
What trends and technologies will keep marketers on their toes over the coming year? Contributor Russ Glass shares his predictions. Russell Glass on January 13, 2017 I’ve been a marketer and entrepreneur for more than 20 years, and each year seems to bring a new whirlwind of change. In 2016, social media grew even … Continue reading Four trends that will reshape marketing in 2017
Nishadha Silva — January 10, 2017 Follow @rumblinglankan— January 10, 2017 With the average human attention span calculated at 8 seconds, marketers are finding it increasingly hard to grab the attention of their audiences. This short attention span combined with the plethora of content created makes a marketer’s job a nightmare. So it isn’t a … Continue reading Why Visual Communication Will Dominate Marketing in 2017 [Infographic]
by Karlene Lukovitz, Staff Writer @KLmarketdaily, January 6, 2017 Media investment teams have been grappling with Facebook, Google and other formidable walled-garden platforms in the digital arena for some years now. But while familiarity and experience have made this easier in some respects, challenges and frustrations continue. And now, increasingly, walled gardens are also … Continue reading The Trials And Rewards Of Navigating Walled Gardens
